September 15 & 16, 2009

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    Libby

    Studios Wary of Oscar's New Best-Picture Rule  Jun 29th, 2009 - 4:44pm

    Last Post By: Libby

    Studios Wary of Oscar's New Best-Picture RuleReutersBy Elizabeth GuiderJune 25, 2009If ever there were a time that the town needed a jolt of adrenaline, Wednesday was it -- but from, of all places, the staid, mostly predictable Academy of Motion Pict
    Libby

    More Marketers Connect with Consumers Through Mobile Apps  Jun 29th, 2009 - 4:38pm

    Last Post By: Libby

    More Marketers Connect with Consumers Through Mobile AppsUSA TodayBy Theresa HowardJune 24, 2009Marketers of everything from beer to couture are dialing up mobile-device applications for their brands.As people have become enamored of how the software
    Libby

    The New Rules of Brand Competition  Jun 29th, 2009 - 4:36pm

    Last Post By: Libby

    The New Rules of Brand CompetitionFast CompanyBy Joel RubinsonJune 21, 2009The old branding model is past its "sell by" date. It is a product-centered model that comes from packaged goods in the '70s and '80s; offer differentiated benefits that a par