Car Industry Dominated Superbowl Ad Space With 1/3 of Placements

A clear trend has emerged in the Superbowl adspace for 2012.  The auto industry has outdone their 2011 record number of spots in 2012 with close to 20 separate auto or auto-related commercials.  That constitues close to one- third of the total number of spots. Brands range from Acura, Audi, General Motors, Kia, Hyundai, Honda, Toyota, and Volkswagon.  While we will see seasoned food vets like Coca-Cola and Anhueser-Busch in the mix, the auto industry has clearly taken the lead in driving (pun intended) advertisements in Superbowl XLVI.

Critic preview favorites include Acura, who brings its A-game with cameos from the likes of Jay Leno and Jerry Seinfield, and Audi's vampire-studded narrative.