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Results for tag: ABC
Posted by:
Jon
on Mar 15, 2012 at 09:49:07 AM
Newest Guest Star on 'Modern Family': Oreo ABC Sitcom to Include Popular Cookie in Latest Product-Placement Pact The producers at ABC's "Modern Family" have cooked up a product appearance for Kraft Foods' popular Oreo cookie, and the results are expected to show up in Wednesday's episode of the program. As part of an ongoing marketing effort surrounding Oreo's 100th birthday, the staff of the ABC sitcom were asked to craft a scene for Kraft that involves young Luke Dunphy (played by actor Nolan Gould) eating an Oreo in an interesting way. The Oreo guest-starring role is a somewhat rare one for "Modern Family." Despite a steady clamor from advertisers to insert their goods into the hands of the show's characters, 
Posted by:
Savita
on Feb 1, 2012 at 10:54:58 AM
Video Site Owned By ABC, NBC and Fox Takes Two Spots: One Pregame and One During the Game Publish Date: January 31, 2012 By: Michael Learmonth Hulu returns to the Super Bowl on Feb. 5 with one pregame commercial and one during the game. Here's the teaser ad: The new ad hits some of the same notes the last campaign did, when Alec Baldwin first introduced Hulu's plot to destory the world by melting human brains. Now the premise is that the whole TV industry "is populated by aliens in disguise using TV to turn human brains into 'mushymush,'" with Hulu Plus as its secret weapon. Hulu is entitled to promotion through its deals with its joint-venture partners, which include ABC, Fox and NBC, which is airing the Super Bowl this year. Like the 2009 campaign, which also had spots with Seth ...
Posted by:
Lauren
on Jan 27, 2012 at 02:36:27 PM
Modern Family is extremely selective of product placements Modern family, the popular comedy TV show, does not bite all its product placement opportunities. In fact, majority of the sitcom’s product placement opportunities are turned down by its producers. In a recent interview with Advertising Age, Steven Levitan—Modern Family’s executive producer—said that the show turns down more than 90% of its product placement offers. Levitan said that they constantly receive product placement opportunities. However, the show’s creative team is extremely selective. Only a select few brands have managed to score product placements in the renowned television series, including Toyota, Audi, and Target. Levitan says that the main criterion for the show’s product ...
Posted by:
Jon
on Jan 23, 2012 at 12:48:21 PM
Many Brands Bid for Product Placement on 'Modern Family,' but So Few Make ItUnwilling to Sell Soul of Show, Picky Producers Demand Relevance to Characters and StorylinesAdvertisers are working furiously to get their goods into the hands of the characters on ABC's "Modern Family." But only a select few will make it, as the producers are wary of turning the nation's best-loved TV family into a clan of shills.
 Illustration by Thomas Pardee
Can you find the 26 brands we put in this photo?"It is one of the shows where, across a lot of categories, you always hear people saying, 'How can I get involved?'" said Brent Poer, exec VP-managing director at Publicis Groupe's MediaVest. Although requests from
Posted by:
Lauren
on Dec 20, 2011 at 05:20:54 PM
ABC to Air Budweiser Reality SeriesSet to premiere Jan. 21, the seven-episode project will see participants fulfilling their dreams. ABC is getting into the Big Time on Saturdays. The Disney-owned network, via a partnership with Budweiser and sibling cabler ESPN will air a seven-episode reality series, Bud United Presents: The Big Time on Saturdays starting at 3 p.m./2 p.m. Central on Jan. 21.
Featuring participants selected through casting videos submitted through Budweiser's social media sites, Big Time will feature individuals fulfilling their dreams, including pitching for a professional baseball team, and taking center stage at a major music concert. “We are absolutely delighted to partner with ESPN/ABC to bring Bud United Presents: |
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