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Results for tag: Audi
Posted by:
Jon
on Mar 15, 2012 at 09:49:07 AM
Newest Guest Star on 'Modern Family': Oreo ABC Sitcom to Include Popular Cookie in Latest Product-Placement Pact The producers at ABC's "Modern Family" have cooked up a product appearance for Kraft Foods' popular Oreo cookie, and the results are expected to show up in Wednesday's episode of the program. As part of an ongoing marketing effort surrounding Oreo's 100th birthday, the staff of the ABC sitcom were asked to craft a scene for Kraft that involves young Luke Dunphy (played by actor Nolan Gould) eating an Oreo in an interesting way. The Oreo guest-starring role is a somewhat rare one for "Modern Family." Despite a steady clamor from advertisers to insert their goods into the hands of the show's characters, 
Posted by:
Gabby
on Feb 1, 2012 at 05:57:57 PM
Car Industry Dominated Superbowl Ad Space With 1/3 of Placements A clear trend has emerged in the Superbowl adspace for 2012. The auto industry has outdone their 2011 record number of spots in 2012 with close to 20 separate auto or auto-related commercials. That constitues close to one- third of the total number of spots. Brands range from Acura, Audi, General Motors, Kia, Hyundai, Honda, Toyota, and Volkswagon. While we will see seasoned food vets like Coca-Cola and Anhueser-Busch in the mix, the auto industry has clearly taken the lead in driving (pun intended) advertisements in Superbowl XLVI. Critic preview favorites include Acura, who brings its A-game with cameos from the likes of Jay Leno and Jerry Seinfield, and Audi's vampire-studded narrative. ...
Posted by:
Lauren
on Jan 27, 2012 at 02:36:27 PM
Modern Family is extremely selective of product placements Modern family, the popular comedy TV show, does not bite all its product placement opportunities. In fact, majority of the sitcom’s product placement opportunities are turned down by its producers. In a recent interview with Advertising Age, Steven Levitan—Modern Family’s executive producer—said that the show turns down more than 90% of its product placement offers. Levitan said that they constantly receive product placement opportunities. However, the show’s creative team is extremely selective. Only a select few brands have managed to score product placements in the renowned television series, including Toyota, Audi, and Target. Levitan says that the main criterion for the show’s product ...
Posted by:
Jon
on Jan 23, 2012 at 12:48:21 PM
Many Brands Bid for Product Placement on 'Modern Family,' but So Few Make ItUnwilling to Sell Soul of Show, Picky Producers Demand Relevance to Characters and StorylinesAdvertisers are working furiously to get their goods into the hands of the characters on ABC's "Modern Family." But only a select few will make it, as the producers are wary of turning the nation's best-loved TV family into a clan of shills.
 Illustration by Thomas Pardee
Can you find the 26 brands we put in this photo?"It is one of the shows where, across a lot of categories, you always hear people saying, 'How can I get involved?'" said Brent Poer, exec VP-managing director at Publicis Groupe's MediaVest. Although requests from |
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