In a promotion that combines reverse product placement and mobile, location-based service Loopt has partnered with Fox to promote its animated show Bob’s Burgers at Fatburger.

While traditional product placement means putting a real product in a movie, in this case, a fake product — Bob’s Burgers — will appear at Fatburger, at least from January 4 to January 31.

The chain is overhauling 64 of its stores as Bob’s Burgers and will offer the fictional burger joint’s special, “The Thanks a Brunch Burger,” and a free medium Fatburger to customers who purchase the “Big Fat Deal.” Android() or iPhone users with the Loopt mobile app can redeem the coupon by checking in at participating restaurants and showing the Bob’s

“BOB’S BURGERS” FLIPS FATBURGER RESTAURANTS

TO SERVE UP NATIONWIDE PARTNERSHIP THIS JANUARY

Free Burger Giveaways in Los Angeles, Las Vegas, Chicago and New Jersey

on Thursday, January 6

New Animated Series Opens Sunday, January 9, on FOX

A meaty partnership launches today as FOX’s newest animated series, BOB’S BURGERS, teams with Fatburger to re-brand select restaurants across the country and serve up exclusive limited-time offers, including a FREE burger giveaway on Thursday, Jan. 6. In addition, Fatburger locations in Los Angeles, Las Vegas, Chicago and New Jersey will be fully transformed into “Bob’s Burgers” until Monday, Jan. 31:

California:      7450 Santa Monica Blvd.