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Results for tag: Cars 2
Posted by: Jon on Mar 1, 2012 at 09:32:31 AM

Box office up sharply in 2012

More releases lead to 21 percent rise over last year

Thanks in part to seven more wide releases in the first two months of the year, domestic box office is up a healthy 21% over 2011.

The $1.57 billion total is good news at a time when bizzers are concerned about changing audience behavior.

But the upturn still wasn't enough to outdo record-breaking results in early 2009 and 2010. Moreover, only one film this year has grossed more than $100 million.

So far, it's the volume of releases responsible for the uptick rather than the average gross per film. Sony's

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Posted by: The L.A. Office on Jul 5, 2011 at 01:56:33 PM

Kimberly-Clark Lets Walmart Shoppers Use Mobile to Earn 'Cars 2' Merchandise

Paper products brand Kimberly-Clark is sending Walmart shoppers on a mobile-fueled race through the aisles with a promotion that taps into the appeal of Disney Pixar’s "Cars 2" animated feature.

The campaign, which will run until the end of July, uses the free CheckPoints check-in smartphone app. Users who download the app and then check in upon entering any U.S. Walmart store will be notified that they can earn points toward Cars 2” promotional items by scanning the on-pack stickers on a wide range of K-C products, including Pull-Ups training pants, Huggies diapers, Kleenex tissues, Viva and Scott paper towels and Cottonelle bathroom

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Posted by: The L.A. Office on Jun 20, 2011 at 10:03:06 AM
Disney·Pixar's Cars 2 Rolls into Target
Target unveiled its collection of merchandise inspired by Disney·Pixar's Cars 2.

The Cars 2 collection at Target features exclusive products such as the Racing Rivals Buddy Pack, Change Ups Racing Track set, a Topper Deckington double-decker bus vehicle, Cars 2 Guess Who game and a bedding pattern. The Target collection also features LEGO Ultimate Build Francesco and the Fisher Price Wheelies Racing Rivalry Track, in addition to non-exclusive merchandise.

A dedicated boutique of Cars 2 merchandise can also be found online at Target.com.

"Fans are clamoring for Cars-inspired merchandise that brings the stories and characters from the film to life," says Bruce

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Posted by: Jon on Feb 16, 2011 at 11:30:29 AM

THE WALL STREET JOURNAL

Michael Caine Pitches “Cars 2″ Merchandise at Toy Fair

Walt Disney Co.
Actors Emily Mortimer and Michael Caine received toy versions of their characters from “Cars 2″ during a visit to the American International Toy Fair in New York.

People who follow the movie business may debate whether or not Walt Disney Co’s 2006 film “Cars” was a hit. The answer depends on how you measure success.

While the animated racing story from the company’s Pixar unit didn’t smash box-office records or set critics’ hearts afire, it certainly was a merchandising powerhouse. And what legs the franchise has. My kids are still asking for toys depicting racer Lightning

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Posted by: Jon on Feb 11, 2011 at 11:28:26 AM

'Green Lantern,' 'Cars 2' Products Among Toy Fair's Hot Properties

Green Lantern Toy

Hollywood franchises will once again have a big presence at the annual gathering in New York that kicks off this weekend.

NEW YORK -- The Green Lantern and Cars 2 are expected to be among the hot entertainment properties at the annual Toy Fair, which kicks off here Sunday.

As always, the event will feature a range of products tied to movies, TV shows and entertainment characters. In line with Hollywood's focus on tentpole releases in recent years, established franchises again will have a major presence.

"Toys for sequels or known properties often get a better reaction from retailers," because they already have experience with how well

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