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Results for tag: Chronicle
Posted by: Jon on Mar 1, 2012 at 09:32:31 AM

Box office up sharply in 2012

More releases lead to 21 percent rise over last year

Thanks in part to seven more wide releases in the first two months of the year, domestic box office is up a healthy 21% over 2011.

The $1.57 billion total is good news at a time when bizzers are concerned about changing audience behavior.

But the upturn still wasn't enough to outdo record-breaking results in early 2009 and 2010. Moreover, only one film this year has grossed more than $100 million.

So far, it's the volume of releases responsible for the uptick rather than the average gross per film. Sony's

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Posted by: Jon on Feb 2, 2012 at 12:31:47 PM

Posted by: Jon on Feb 2, 2012 at 09:59:13 AM

A Bird, a Plane, a Movie-Marketing Stunt

AdvertisingAge

To promote its upcoming film "Chronicle," about three high-schoolers who suddenly gain superpowers, 20th Century Fox devised a brilliant stunt. In partnership with Thinkmodo, the crew behind other viral exploits like "The Shaving Helmet" and "iPad Head Girl", they sent custom-made aircraft shaped like people into the space above the Manhattan skyline.

adage.com/article/creativity-pick-of-the...

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