Closing out the year is a good news , bad news story for most. The box office suffered with its lackluster finish, but many categories finished strong. Many highend specialty categories thrived (specialty beauty +31%, specialty apparel +26%, dept stores +19%, book stores +22%) . Online increased +16.5% and mobile should end up +20%. 

What does all that mean? Being at the right place at the right time!!! Going places you have never been before. 

If your plan looks and feels like every other plan you've every done , then expect to be scratching your head again next december. If you are letting media buying in your company to remain the same without you involvement then .....you lose!!! If you are watching the same old integrated process move into its place on the mantle again,