RoadShow Webinars
Share |

    New to the Lounge? Sign in using your Facebook or LinkedIn account!

    Forget password?
    Already a member? Login using your existing account. Use manage linked accounts found in your navigation to combine your communities.

Tag Cloud

Results for tag: Comcast
Posted by: The L.A. Office on Dec 1, 2011 at 09:23:00 AM

Harry Potter attraction coming to Universal Studios Hollywood


Hogwarts is coming to Hollywood.

Universal Studios is planning to build a replica of its successful Florida Harry Potter theme park in Los Angeles, said people familiar with the matter but not authorized to discuss it publicly.

A contract between Comcast Corp.-owned Universal and Warner Bros., which made the "Harry Potter" movies and controls licensing rights to author J.K. Rowling's books about the boy wizard, is being finalized and should be done within the next few weeks, the people said.

The new attraction is expected to open at Universal Studios Hollywood no earlier than 2015.

The Wizarding World of Harry Potter at Universal Orlando has drawn more than 7 million people and was a primary driver in a 36% boost in

...
Posted by: Jon on Apr 1, 2011 at 11:29:48 AM

'Hop' Generates More Than $75 Million in Marketing Partnerships

The Hollywood Reporter
Hop
Universal

Universal's exclusive deal with Walmart marks first time that the retailer has used a licensed property to brand a seasonal campaign.

To promote its new live action/CG-animated movie Hop, which opens Friday, Universal Pictures has assembled a total of 92 promotional partners and licensees worldwide including Walmart, Burger King, Comcast, Hallmark, the Hershey Company and Kodak.

To support the movie, about the Easter Bunny's rebellious teenage son, from Illumination Entertainment, the studio has lined up an international array of retailers, including Walmart in the U.S., Target in Australia, El Corte Ingles in Spain, hmv in the

...
Posted by: Mitch on Oct 26, 2008 at 11:52:31 AM
Posted by: Mitch on Oct 26, 2008 at 03:12:57 AM