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Results for tag: Dr. Pepper
Posted by: Lauren on Dec 9, 2011 at 05:38:55 PM

NFL Product Placement: Coming Soon! 

Product placement has finally arrived at the football field, and onto your television screens.

In a recent game, Marshawn Lynch scored a touchdown off an unbelievable run. As the Seattle running back was celebrating in the sidelines, one fan gave him a handful of Skittles, which is apparently his favorite candy.

After seeing the clip, reports claim that Lynch has been offered a 24-month supply of Skittles and a candy dispenser that will be placed in his locker.

And that’s not all. In the college circuit, Oregon coach plugged game sponsors—Dr. Pepper and UPS—during a post-game interview.

These brands need to take advantage of the opportunities. Football is a great way to get your product out there—if the sport and brand

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Posted by: Jon on Apr 1, 2011 at 11:23:08 AM

Dr Pepper puts marketing strength in Thor

Kidscreen
By Wendy Goldman Getzler

 
DrPepper

Dr Pepper and Marvel Studios are joining forces in the name of Thor for a new movie-inspired promotion.

As a sponsor of the upcoming feature film, which hits theaters on May 6, Dr Pepper is launching a US-based Quest for the Can promotion that encourages fans to locate limited-edition Dr Pepper Hammer cans or caps.  Every code found on collectible Dr Pepper Hammer cans and caps is a winner and by registering on DrPepper.com, fans will receive a free one-month subscription to Marvel Digital Comics. A select number will also have the chance to win additional prizes, such as 3D televisions, airline gift cards, premium movie tickets or a year’s

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