Verizon, Pepsi, Capital One and Others Back Viggle, New 'Loyalty Program for TV'

Watch TV, Earn Free Burger King Burgers and Makeup From Sephora

TV viewers can earn movie tickets and other rewards by checking in to TV shows using Viggle.

I recently spoke with Chris Stephenson, the president of Function(x), a mysterious (until then) new company from Robert F.X. Sillerman, the serial media entrepreneur. Function(x) was getting ready to introduce Viggle, a social-TV platform promising to give users free stuff for watching TV.

Today the free Viggle app officially launches in the iTunes store for iPhone/iPad/iPod Touch with backing from "strategic launch partners" Verizon Communications, Pepsi, Gatorade, Capital One