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Results for tag: Hasbro
Posted by:
Gabby
on May 15, 2012 at 03:07:46 PM
Has Hasbro become a pro at making movies? Their track record certainly says so. The toy company has partnered with Paramount and DreamWorks (TRANSFORMERS), Universal (BATTLESHIP), and has upcoming releases with Relativity Media (STRETCH ARMSTRONG) and Sony/Columbia (CANDY LAND) to name a few. Many are saying this new shift in films is marking Hollywood's turn to our toyboxes in search of franchises. Hasbro is without a doubt right in the thick of this trend. With Michael Bay signed on to OUIJI and Ridley Scott for MONOPOLY, the next couple of years could be laden with revivals of our favorite chidlhood games. Hasbro's Chief Executive, Brian Goldner, is a man with a clear plan. Going Hollywood is a low risk-strategy for the toy company. ...
Posted by:
Jon
on Feb 11, 2011 at 11:28:26 AM
'Green Lantern,' 'Cars 2' Products Among Toy Fair's Hot PropertiesHollywood franchises will once again have a big presence at the annual gathering in New York that kicks off this weekend.NEW YORK -- The Green Lantern and Cars 2 are expected to be among the hot entertainment properties at the annual Toy Fair, which kicks off here Sunday. As always, the event will feature a range of products tied to movies, TV shows and entertainment characters. In line with Hollywood's focus on tentpole releases in recent years, established franchises again will have a major presence. "Toys for sequels or known properties often get a better reaction from retailers," because they already have experience with how well
Posted by:
Jon
on Feb 8, 2011 at 11:35:25 AM
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