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Results for tag: Lexus
Posted by:
Gabby
on Feb 1, 2012 at 05:57:57 PM
Car Industry Dominated Superbowl Ad Space With 1/3 of Placements A clear trend has emerged in the Superbowl adspace for 2012. The auto industry has outdone their 2011 record number of spots in 2012 with close to 20 separate auto or auto-related commercials. That constitues close to one- third of the total number of spots. Brands range from Acura, Audi, General Motors, Kia, Hyundai, Honda, Toyota, and Volkswagon. While we will see seasoned food vets like Coca-Cola and Anhueser-Busch in the mix, the auto industry has clearly taken the lead in driving (pun intended) advertisements in Superbowl XLVI. Critic preview favorites include Acura, who brings its A-game with cameos from the likes of Jay Leno and Jerry Seinfield, and Audi's vampire-studded narrative. ...
Posted by:
Catherine
on Dec 27, 2011 at 05:30:22 PM
The "December to Remember" campaign from Lexus and other big holiday-themed auto-brand promotions are sooo 2011, even though they don't expire for awhile. Jeep and some other brands are more interested in looking forward to what promises to be an intriguing 2012 in the car business. For example, Jeep's promotional focus already has moved to winter weather where its four-wheel-drive technology can excel. It's offering yet another special version of a Jeep model, this time a 2012 Wrangler Arctic Edition, and a just-launched marketing effort to match, including social outreach via Facebook and prize trips to a handful of random online participants to attend the Winter X Games in Aspen, where they will compete with each other to dig through a pile of snow and find a "Jeep Yeti." That's only ... |
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