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Results for tag: Lima Sky
Posted by:
Jon
on Apr 1, 2011 at 11:29:48 AM
'Hop' Generates More Than $75 Million in Marketing PartnershipsUniversal's exclusive deal with Walmart marks first time that the retailer has used a licensed property to brand a seasonal campaign.To promote its new live action/CG-animated movie Hop, which opens Friday, Universal Pictures has assembled a total of 92 promotional partners and licensees worldwide including Walmart, Burger King, Comcast, Hallmark, the Hershey Company and Kodak. To support the movie, about the Easter Bunny's rebellious teenage son, from Illumination Entertainment, the studio has lined up an international array of retailers, including Walmart in the U.S., Target in Australia, El Corte Ingles in Spain, hmv in the
Posted by:
Jon
on Feb 4, 2011 at 03:18:55 PM
Doodle Jump as the Next Movie Marketing Platform
Image via Wikipedia The biggest surprise hit last year was Despicable Me. Made for only $70 million by tiny Illumination Entertainment, the film grossed $540 million at the global box office and ranked as the 7th highest grossing film of 2010 in the U.S. (Though it failed to earn an Oscar nod for Best Animated Feature.) So there’s a lot of pressure on Illumination’s next feature, Hop, which hits theaters April 1. The mixed animation and live action film is about a man who accidentally hits the Easter Bunny (voiced by Russell Brand) with his car and then must help him recover from his injuries. Hop is from the director of Alvin and the Chipmunks which grossed $360 million ... |
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