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Results for tag: Mattel
Posted by:
Jon
on Feb 7, 2012 at 09:19:49 AM
Saban Partners with Mattel
Publish date: Feb 7, 2012
Licensemag.com  Saban Brands has partnered with Mattel for the Barbie Loves Paul Frank spring collection.
The line includes Barbie and Ken doll apparel and accessories, as well as a Barbie doll bedroom set with Paul Frank branding. The line debuted exclusively at Target stores yesterday. "We are thrilled about this collaboration with Mattel. Barbie is such a classic and iconic brand that Paul Frank was the perfect fit for this great new partnership,” says Elie Dekel, president, Saban Brands.
Posted by:
The L.A. Office
on Jan 3, 2012 at 10:43:39 AM
Mattel Acquires HIT Entertainment
On Oct. 24, Mattel announced that it had successfully acquired HIT Entertainment for $680 million. The deal gave Mattel access to HIT’s global portfolio of preschool brands including Thomas & Friends, Barney, Bob the Builder, Fireman Sam and Angelina Ballerina, which generates more than $180 million in revenues.
“Mattel is the right home for Thomas & Friends,” says Robert A. Eckert, chairman and chief executive officer of Mattel. “Thomas & Friends routinely ranks among the world’s leading preschool toys. Additionally, with more than half of the Thomas & Friends revenue generated from non-toy products, this transaction will marry Mattel’s global marketing, distribution and brand management capabilities
Posted by:
The L.A. Office
on Dec 2, 2011 at 09:37:07 AM
Mattel Unveils Stardoll Line
Publish date: Dec 2, 2011
Source: License! Global Weekly E-news Mattel has partnered with online fashion and gaming community Stardoll for the Stardoll by Barbie line of collectible fashion dolls. The partnership marks the Stardoll's first physical doll line. The collection hits shelves this month, and another five dolls will be released this spring.
The initial line includes eight fashion dolls, based on four of the most popular virtual Stardoll stores in Starplaza. The dolls mirror signature poses from the website, as well as rooted eyelashes and unique face and body shapes. "We're pleased to be launching a big line of fantastic physical toys, going from virtual to the physical world," says Mattias Miksche, chief executive officer at Stardoll. "We're
Posted by:
Jon
on Apr 12, 2011 at 11:23:26 AM
Giant Toys for Attracting Much Older BoysBy STUART ELLIOTTTHE NEW YORK TIMESPublished: April 11, 2011AN unusual promotion planned for the Indianapolis 500 is based on the saying that the only difference between men and boys is the size of their toys. Mattel is joining forces with an IndyCar sponsor, the Izod apparel brand owned by the Phillips-Van Heusen Corporation, for a promotion to be centered on a life-size version of the V-Drop track set, sold as part of the Mattel Hot Wheel line of die-cast toys. A member of Team Hot Wheels — a crew of stunt drivers — will try on ...
Posted by:
Jon
on Feb 16, 2011 at 11:30:29 AM
THE WALL STREET JOURNALMichael Caine Pitches “Cars 2″ Merchandise at Toy FairBy Jonathan Welsh
People who follow the movie business may debate whether or not Walt Disney Co’s 2006 film “Cars” was a hit. The answer depends on how you measure success. While the animated racing story from the company’s Pixar unit didn’t smash box-office records or set critics’ hearts afire, it certainly was a merchandising powerhouse. And what legs the franchise has. My kids are still asking for toys depicting racer Lightning ...
Posted by:
Jon
on Feb 11, 2011 at 11:38:52 AM
 Mattel is pushing to make Ken cool, particularly among adults, as part of a campaign to crank up sales as the doll turns 50.
Ken Carson, always something of a stiff, is loosening up. |
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