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Results for tag: Movie Marketing
Posted by: The L.A. Office on Jul 13, 2011 at 09:29:30 AM

Movie Marketing Madness: Harry Potter and the Deathly Hallows Part 2

There’s always risk when you launch something new. There’s the oft-cited statistic that X number of all new restaurants that open are closed within a year and similar figures can likely be found for any category of business or other venture. While you can say the same about movies – that this or that percentage are going to bomb each month/year – there are even bigger risks involved when you’re discussing the launch of a potential franchise. Especially one that’s already proved to be popular in another medium.

Such was the case 10 years ago when Warner Bros. launched the first Harry Potter movie based

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Posted by: The L.A. Office on Jun 16, 2011 at 11:18:31 AM

Movie Marketing Madness: The Art of Getting By

Sometimes the best laid plans we have for our lives can be interrupted by the sudden appearance of just one variable. In some cases that’s a person in others it’s a choice between one path and the other but in each case there’s the distinct possibility that whatever we had planned and however we thought things would play out those plans are now out the window.

In the new movie The Art of Getting By George ( Freddie Highmore) is doing just enough to get by as he goes through his senior year of high school. He’s done enough not to cause trouble but also nothing that will bring him any great success, despite being a talented artist. Similarly Sally

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