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Results for tag: Movie Marketing Madness
Posted by: The L.A. Office on Jun 29, 2011 at 03:39:08 PM

Movie Marketing Madness: Larry Crowne

28 June 2011 By Chris Thilk

It’s said there are no second acts in American life. True, the source might have been speaking in general about those who occupy a bigger stage than many of us will ever achieve – politicians, actors, sports heroes and the like. In fact, though, many of them go on to have vastly successful second careers, revitalizing themselves as something new after their initial wave of fame and fortune has subsided. So whoever it was who said that wasn’t aware that the only thing that can keep Newt Gingrich down is to say his name backwards three times.

That person would also be amazed at the tenacity of the title character in the new movie Larry Crowne. Played by Tom Hanks, Crowne is an eternal optimist.

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Posted by: Shannon on May 5, 2011 at 09:47:14 AM

Movie Marketing Madness: Thor

To date the most successful super hero movies, both in terms of critical and commercial reception, have been about very human characters. Iron Man, Batman, Spider-Man…these are all characters that may fight crime and terrorism and such like that but the issues their alter egos deal with make them very human and frail. They’re overcoming a massive father-based inferiority complex, they’re acting out after the death of their parents or they’re just trying to act responsibly while also winning the girl of their dreams.

The movies that have been more mixed bags (I’m talking conventional wisdom here and your personal mileage will vary) are the

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