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Results for tag: NASCAR
Posted by:
The L.A. Office
on Aug 10, 2011 at 09:39:17 AM
Hot Wheels Teams with NASCAR DriverLicensemag.com
Publish date: Aug 10, 2011
 Hot Wheels has teamed up with NASCAR driver Dale Earnhardt, Jr., to design his ultimate Hot Wheels dream car, the “Hammerhead,” and a corresponding line of licensed apparel. The clothing line is available exclusively at Walmart stores in the U.S.
Last year, Hot Wheels teamed up with Danica Patrick to create the first celebrity-designed Hot Wheels car, the "Danicar." This year’s program expands beyond toys to include apparel and accessories for the first time. The clothing collection includes a variety of kids t-shirts and pajamas featuring modernized versions of iconic racing cars, graphics and phrases. “Hot Wheels and racing are about the thrill and
Posted by:
The L.A. Office
on Aug 1, 2011 at 11:32:55 AM
Walmart and NASCAR have embarked on a new partnership that will provide the mega-retailer’s customers who are race fans with NASCAR branded merchandise and special savings on race tickets available at Walmart.com/NASCAR for select races. The collaborative program, dubbed “Race Time,” is the largest retail promotion in NASCAR’s history and rolled out in 1,500 Walmart stores at start of the season with the 53rd running of the Daytona 500 on Feb. 20. The partnership will eventually expand to include additional licensed merchandise and various sponsor products. Participating Walmart locations will sell such merchandise such as T-shirts, racing flags, and tailgating food and beverages, with even more items available online. Additionally, Walmart customers/NASCAR ...
Posted by:
Jon
on Apr 12, 2011 at 11:23:26 AM
Giant Toys for Attracting Much Older BoysBy STUART ELLIOTTTHE NEW YORK TIMESPublished: April 11, 2011AN unusual promotion planned for the Indianapolis 500 is based on the saying that the only difference between men and boys is the size of their toys. Mattel is joining forces with an IndyCar sponsor, the Izod apparel brand owned by the Phillips-Van Heusen Corporation, for a promotion to be centered on a life-size version of the V-Drop track set, sold as part of the Mattel Hot Wheel line of die-cast toys. A member of Team Hot Wheels — a crew of stunt drivers — will try on ...
Posted by:
Jon
on Feb 22, 2011 at 09:35:17 AM
Walmart and NASCAR Team UpPublish date: Feb 22, 2011
Source: License! Global Weekly E-news Walmart and NASCAR announced a new relationship designed to give Walmart customers new NASCAR branded merchandise and discounts on tickets for select races. The new “Race Time” retail program is the largest retail promotion in NASCAR's history and launches in 1,500 Walmart stores Feb. 20, in conjunction with the 53rd Daytona 500.
The program kicks off with select NASCAR and NASCAR team licensed merchandise in Walmart stores and online, including t-shirts, racing flags and tailgating food and beverages. In addition, Walmart customers and NASCAR fans can save money by purchasing a discount ticket package online for select NASCAR Sprint Cup Series races. |
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