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Results for tag: NBC
Posted by:
Jon
on Mar 21, 2012 at 09:32:40 AM
'Fashion Star' Debuts Strong at Retail
Publish date: Mar 21, 2012
Licensemag.com  NBCUniversal’s innovative series “Fashion Star” premiered March 13, with original merchandise launching at retail at Macy’s, H&M and Saks Fifth Avenue the next day. Initial reports from retailers are “exceeding expectations,” says a spokesperson for Macy’s. A dress from the collection, which debuted at H&M, sold out in 15-minutes, says NBCUniversal.
“Fashion Star” pits six hopeful fashion designers against each other for a chance to debut their line at retail. Last week’s episode found contestants designs available for purchase in store and online immediately following airing. According to NBCUniversal, Macy’s buyer Caprice
Posted by:
Jon
on Mar 14, 2012 at 09:57:34 AM
Suave, Maybelline, Retailers Pile Into 'Fashion Star'Brands Align With New NBC Reality Show, Touting Its AccessibilityEven before Unilever acquired Tresemme last year, Unilever executive David Rubin admired the former Alberto-Culver brand's integration with "Project Runway" from afar. Now, he's looking to one-up that success by bringing another Unilever value hair-care brand, Suave, into a similar arrangement with "Fashion Star," which begins tonight on NBC.
 A scene from 'Fashion Star' on NBC
Suave joins a large lineup of brand integrators on what may be among the most commercially integrated programs ever, given that winning fashion designs will find their way the day after each show to the shelves
Posted by:
Jon
on Feb 16, 2012 at 09:32:59 AM
NBC Universal's New Olympics Challenge: Screen-Jumping NBC Universal's broadcasts of the Olympics from London this summer will be filled with the usual athletic contests: synchronized swimming, basketball and canoe sprinting, among others. Behind the scenes, however, NBC will engage in a different sort of game: tablet counting. Mindful that audiences are no longer relying solely on TV to get all their video content, NBC Universal will use the Olympics to set up a system that purports to count viewers across all the different ways they now watch their shows. NBCU has enlisted Google and ComScore to analyze what is known in the industry as "single ...
Posted by:
Savita
on Feb 1, 2012 at 10:54:58 AM
Video Site Owned By ABC, NBC and Fox Takes Two Spots: One Pregame and One During the Game Publish Date: January 31, 2012 By: Michael Learmonth Hulu returns to the Super Bowl on Feb. 5 with one pregame commercial and one during the game. Here's the teaser ad: The new ad hits some of the same notes the last campaign did, when Alec Baldwin first introduced Hulu's plot to destory the world by melting human brains. Now the premise is that the whole TV industry "is populated by aliens in disguise using TV to turn human brains into 'mushymush,'" with Hulu Plus as its secret weapon. Hulu is entitled to promotion through its deals with its joint-venture partners, which include ABC, Fox and NBC, which is airing the Super Bowl this year. Like the 2009 campaign, which also had spots with Seth ...
Posted by:
Justin
on Jan 30, 2012 at 04:20:02 PM
Who Doesn't Want A Piece of Super Bowl Ad Action? Dreams retail isn't usually mentioned in the same breath as Super Bowl stalwarts Budweiser, Doritos or even GoDaddy. But as an advertising event, the Big Game is as important to the company as it is to those gridiron giants. The difference is that Dreams Retail, which sells sports memorabilia and licensed sports attire, isn't forking over $3 million to NBC on Feb. 5. Instead, it's putting some of its budget against paid search advertising, readying for a flurry of consumers Googling "Super Bowl shirts" or "Super Bowl jerseys" well before they see the specially designed apparel the winners wear in the locker rooms after the game. "The game is a big deal, but there's a lot that happens before and after the game and even during that is actually ...
Posted by:
The L.A. Office
on Nov 29, 2011 at 02:19:06 PM
Get Reamed With Real-Life Dunder Mifflin PaperQuill.com defictionalizes 'Office' product
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NBC Universal Television Consumer Products Group and “Late Night with Jimmy Fallon” are teaming with Ben & Jerry’s to introduce a new flavor called “Late Night Snack.” The flavor will hit stores this week.
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