Has Hasbro become a pro at making movies? Their track record certainly says so. The toy company has partnered with Paramount and DreamWorks (TRANSFORMERS), Universal (BATTLESHIP), and has upcoming releases with Relativity Media (STRETCH ARMSTRONG) and Sony/Columbia (CANDY LAND) to name a few.
Many are saying this new shift in films is marking Hollywood's turn to our toyboxes in search of franchises. Hasbro is without a doubt right in the thick of this trend. With Michael Bay signed on to OUIJI and Ridley Scott for MONOPOLY, the next couple of years could be laden with revivals of our favorite chidlhood games.
Hasbro's Chief Executive, Brian Goldner, is a man with a clear plan. Going Hollywood is a low risk-strategy for the toy company.
Fox’s “Chronicle,” budgeted at about $12 million, had no trouble attracting the teenage male audience, cuming $58 million in the U.S.
Thanks in part to seven more wide releases in the first two months of the year, domestic box office is up a healthy 21% over 2011.
The $1.57 billion total is good news at a time when bizzers are concerned about changing audience behavior.
But the upturn still wasn't enough to outdo record-breaking results in early 2009 and 2010. Moreover, only one film this year has grossed more than $100 million.
So far, it's the volume of releases responsible for the uptick rather than the average gross per film. Sony's
2009’s reimagination of Sherlock Holmes via a big-screen adaptation starring Robert Downey Jr. in the title role was something of a mixed bag for me. While I enjoyed the performance and the chemistry and banter between him and Jude Law as Dr. Watson this was certainly something far different than the Basil Rathbone classics I’d grown up with. That’s not a bad thing in and of itself but I think it took a little while for me to acclimate to this far different portrayal of Sir Arthur Conan Doyle’s famous detective and accept it for what it was: Something that required little of the audience but sought to entertain by any means necessary for two hours or so.
Paramount Pictures turns 100 in 2012, but it’s getting the party started this week.
When the studio’s latest blockbuster — Mission Impossible: Ghost Protocol, starring Tom Cruise — opens on Friday in IMAX theatres (and everywhere else on Dec. 21), observant moviegoers may notice that the studio branding has had a little work done, which some might miss as they turn off their phones or tear open their Junior Mints.
Paramount’s famous mountain logo has been redesigned, adding “100” at the center in honor of its upcoming centenary. According to its press release,
"The studio’s first logo, a symbol of a rugged, snow-covered peak from the Wasatch
DreamWorks Studios and Paramount Pictures have signed My Idolpops to make The Adventures of Tintin lollipops to support the film's Dec. 21 release.
My Idolpops uses custom designed proprietary molds to create pops in the shape of licensed brands, characters or logos.
"My Idolpops' U.S.-made products are gaining ground in an increasing number of channels as retailers learn about the Company's unique products," says Steven Liberman, who heads business development efforts for My Idolpops. "We are seeing healthy sell-through in an increasing number of locations ranging from dedicated candy retailers like It'sugar, including its F.A.O. Schwarz and Toys 'R' Us locations in Times Square, to mass convenience
Paramount Pictures teamed up with Chevrolet to promote the theatrical release of TRANSFORMERS: DARK OF THE MOON. In conjuction with the release of the film, which featured the Chevrolet Camaro as the character Bumblebee, Chevrolet introduced the 2012 Camaro TRANSFORMERS Special Edition. The limited-time offer was available for order beginning June 27th.
Paramount Pictures has partnered with 7-Eleven to deliver 1970s era snacks such as Rocket Poppeteers frozen pops, special Slurpee cups and delicious retro candies to support the release of Super 8.
The Rocket Poppeteers bomb-style ice pop is only available at participating 7-Eleven stores.
As a bonus to attentive customers, an exclusive Rocket Poppeteers digital comic book can be unlocked on www.slurpee.com by redeeming five Slurpee Nation Rewards points. In this digital comic Captain Cooper, Cassie, Ralf and the Flavor Fleets "face their most exciting adventure yet."
"This 7-Eleven in-store program offering authentic Rocket Poppeteers products really extends the look and feel
Publish date: Mar 8, 2011 Source: License! Global Weekly E-news
h20 announced a partnership with Rango, the Paramount Pictures/Nickelodeon Movies animated feature film, to produce Rango-themed h20 bottles, which are available in stores until June. h20 is supporting the partnership with a customized television commercial, as well as print and online advertisements.
Made mostly from paper instead of plastic, h20 bottles use less energy in their production and shipping, and can be recycled in a process called “hydra pulping.”
"As a mom, I felt there must be an alternative way to enjoy bottled water on the go without leaving behind mountains of plastic bottles for future generations," says Julie Atherton, h20 founder and president.
'Green Lantern,' 'Cars 2' Products Among Toy Fair's Hot Properties
6:45 PM 2/10/2011 by Georg Szalai
Hollywood franchises will once again have a big presence at the annual gathering in New York that kicks off this weekend.
NEW YORK -- The Green Lantern and Cars 2 are expected to be among the hot entertainment properties at the annual Toy Fair, which kicks off here Sunday.
As always, the event will feature a range of products tied to movies, TV shows and entertainment characters. In line with Hollywood's focus on tentpole releases in recent years, established franchises again will have a major presence.
"Toys for sequels or known properties often get a better reaction from retailers," because they already have experience with how well
h20 announced a partnership with Rango, the Paramount Pictures/Nickelodeon Movies animated feature film, to produce Rango-themed h20 bottles, which are available in stores until June. h20 is supporting the partnership with a customized television commercial, as well as print and online advertisements.
