The branded chocolate bar is sold inside a colorful gift envelope that doubles as a holiday card. The packaging features holiday artwork and the characters from the Paul Frank collection, including Julius the Monkey and Clancy the Giraffe.

The partnership includes a co-branded sweepstakes based on Nestle's Facebook page that offers licensed merchandise as prizes: a Julius alarm clock; an iPhone 4 cover; a 15" laptop case; sunglasses "beneath the bleachers"; pajamas, slippers and a robe; and a $500 shopping spree at Paul Frank.