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Results for tag: Sony Pictures
Posted by:
Jon
on May 16, 2012 at 03:03:48 PM
This summer, customers entering the restaurants across the country will find an array of advertising, fan events, Spider-Man-themed promotional and food items—termed 
Posted by:
Gabby
on May 15, 2012 at 03:07:46 PM
Has Hasbro become a pro at making movies? Their track record certainly says so. The toy company has partnered with Paramount and DreamWorks (TRANSFORMERS), Universal (BATTLESHIP), and has upcoming releases with Relativity Media (STRETCH ARMSTRONG) and Sony/Columbia (CANDY LAND) to name a few. Many are saying this new shift in films is marking Hollywood's turn to our toyboxes in search of franchises. Hasbro is without a doubt right in the thick of this trend. With Michael Bay signed on to OUIJI and Ridley Scott for MONOPOLY, the next couple of years could be laden with revivals of our favorite chidlhood games. Hasbro's Chief Executive, Brian Goldner, is a man with a clear plan. Going Hollywood is a low risk-strategy for the toy company. ...
Posted by:
Rusty
on May 14, 2012 at 05:51:18 PM
Sony Pictures tops this week's rankings as the #1 Studio based on total customers since Jan 1 with a total of 66,330,391 customers.
Total Movie Customers to date are over 428 Million. To view this week's report visit www.studiodirectinc.com/mc-id.htm
Posted by:
Jon
on May 8, 2012 at 10:01:31 AM
MIB3 Lands at Baskin-Robbins
Publish date: May 2, 2012
Baskin-Robbins has partnered with Sony Pictures for a variety of Men In Black 3-inspired frozen treats, which arrived in stores Monday in advance of the May 25 movie release.
"This is a wonderful opportunity to bring the buzz and excitement of Men In Black 3 to Baskin-Robbins guests," says John Costello, chief global marketing and innovation officer, Dunkin' Brands, the parent company of Baskin-Robbins. "This highly anticipated film is a great way to kick off the busy Baskin-Robbins summer ice cream season. We're delighted to work with Sony Pictures on this endeavor and celebrate
Posted by:
Jon
on May 8, 2012 at 09:57:12 AM
Dunkin' Partners with Sony on MIB3
May 8, 2012
 Dunkin' Donuts, in conjunction with Sony Pictures, has begun an in-store and digital Men In Black 3 promotion with new menu items, a mobile app and a Twitter sweepstakes inspired by the new movie, which open in theatres May 25.
Dunkin’ Donuts is the exclusive quick-service restaurant partner for MIB3 in the U.S. In conjunction with its sister brand Baskin-Robbins (for more on the Baskin-Robbins campaign click here), Dunkin' Donuts has created a marketing campaign that will span TV, radio and the Internet, and include in-store point-of-purchase materials.
Posted by:
The L.A. Office
on Apr 30, 2012 at 01:36:37 PM
Sony Pictures partnered with Parade Designs Jewelry for the film THE VOW. Parade Design created an original Lyria Leaves Wedding Band that was featured in the film. Customers could also purchase the ring at paradedesign.com for $700. It featured a loop design of 18K yellow gold shaped Parade? signature Lyria Leaf pattern. The design was also offered as earrings in silver and gold and was available February 10, 2012. www.brides.com/blogs/aisle-say/2012/01/r...
Posted by:
The L.A. Office
on Apr 16, 2012 at 02:37:55 PM
Sony Pictures partnered with Ford Motor Company for the film THINK LIKE A MAN. Ford featured the film and select behind-the-scenes clips and photos. In coordination with the film, Ford promoted the new 2013 Taurus SHO vehicle with the tagline "Your Ultimate Wingman." THINK LIKE A MAN released in theaters April 20, 2012.
Posted by:
Savita
on Mar 14, 2012 at 09:56:27 AM
Publish Date: March 14, 2012 By: Kelly West Drug PSA’s were all the rage on television back in the ’80’s, so it’s fitting that the cast of the 21 Jump Street would spoof one, likely as a promotion for the Phil Lord and Chris Miller directed comedy, which is set to hit theaters this weekend. Of course, this video doesn’t warn against actual drugs, but rather the dangers of pretend drugs, which pretend kill.
Posted by:
Savita
on Feb 6, 2012 at 10:35:55 AM
e.l.f's THE VOW Sweepstakes Sony Pictures partnered with e.l.f. cosmetics for the film THE VOW for a sweepstakes. Contestants entered online at eyeslipsface.com/thevow and twenty grand prize winners were selected to receive a pair of Hollywood Money Vouchers for two, and THE VOW themed soundtrack, poster, love coupons and note pad. One first prize winner received a $500 e.l.f e-gift card for a beauty shopping spree and 10 second prize winners received THE VOW Look Set. This included Studio, Essential and Mineral brand cosmetics inspired by the film. The sweepstakes ran from January 27, 2012 to February 17, 2012 and THE VOW released in theaters February 10, 2012.
Posted by:
The L.A. Office
on Dec 21, 2011 at 05:03:25 PM
Movie Marketing Madness: The Girl With the Dragon TattooBy: Chris Thilk
You would think, given the number of times that I’ve traveled in the last three years, that I would have eventually given in and read The Girl With the Dragon Tattoo. After all the book is a mainstay in airport bookstores, available in at least one if not more editions at any of the 17 stores between security and gate H17 at O’Hare. But despite the repetitive exposure either on stands or as glimpsed in the hands of any number of people in the airport or even on my daily commute I’ve yet to pick it up. I’ve even yet to watch the original Swedish film despite it being available streaming on Netflix as we speak. It’s just not something I’ve yet gotten around to. But all that |
The picture opens July 3 and in the run up the restaurant chains have begun a wide-ranging promotional marketing program. The chains, owned by CKE Restaurants, know a bit about how amazing Spider-Man can truly be. It had such a successful partnership around the first “Spider-Man” film in 2002 that it is back for an encore.
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