Video Site Owned By ABC, NBC and Fox Takes Two Spots: One Pregame and One During the Game

Publish Date: January 31, 2012

By: Michael Learmonth

Hulu returns to the Super Bowl on Feb. 5 with one pregame commercial and one during the game. Here's the teaser ad:

The new ad hits some of the same notes the last campaign did, when Alec Baldwin first introduced Hulu's plot to destory the world by melting human brains. Now the premise is that the whole TV industry "is populated by aliens in disguise using TV to turn human brains into 'mushymush,'" with Hulu Plus as its secret weapon.

Hulu is entitled to promotion through its deals with its joint-venture partners, which include ABC, Fox and NBC, which is airing the Super Bowl this year. Like the 2009 campaign, which also had spots with Seth

Who Doesn't Want A Piece of Super Bowl Ad Action?

Dreams retail isn't usually mentioned in the same breath as Super Bowl stalwarts Budweiser, Doritos or even GoDaddy. But as an advertising event, the Big Game is as important to the company as it is to those gridiron giants.

The difference is that Dreams Retail, which sells sports memorabilia and licensed sports attire, isn't forking over $3 million to NBC on Feb. 5. Instead, it's putting some of its budget against paid search advertising, readying for a flurry of consumers Googling "Super Bowl shirts" or "Super Bowl jerseys" well before they see the specially designed apparel the winners wear in the locker rooms after the game.

"The game is a big deal, but there's a lot that happens before and after the game and even during that is actually

The "December to Remember" campaign from Lexus and other big holiday-themed auto-brand promotions are sooo 2011, even though they don't expire for awhile. Jeep and some other brands are more interested in looking forward to what promises to be an intriguing 2012 in the car business.

For example, Jeep's promotional focus already has moved to winter weather where its four-wheel-drive technology can excel. It's offering yet another special version of a Jeep model, this time a 2012 Wrangler Arctic Edition, and a just-launched marketing effort to match, including social outreach via Facebook and prize trips to a handful of random online participants to attend the Winter X Games in Aspen, where they will compete with each other to dig through a pile of snow and find a "Jeep Yeti."

That's only

'Glee' Gets Its Super Bowl Spot, but Can Simon Cowell Get a Big Ad?

Fox to up the Ante on Show Promos in Big Game

By Brian Steinberg
Published: February 01, 2011

NEW YORK (AdAge.com) -- With an audience of at least 90 million to 100 million expected to tune in, the TV network hosting the Super Bowl broadcast -- this year it's Fox -- gets an opportunity to spotlight its most popular products -- or the products it needs to make popular. While the network doesn't make soda, sneakers or mobile phones, it does have programs to push, from veteran "American Idol" to new entry "The Chicago Code."

Fox could have as much as four minutes' worth of time for ads for its shows, commonly known in the industry as "promos," according to