The San Luis Obispo International Film Festival will have many special events for its festival goers to take part in when it opens March 7-11. And it will actually utilize San Luis Obispo’s Hearst Castle to relive Hollywood heydays of the 1920s and ’30s for one night at the “Hollywood to Hearst Castle” event on March 9. Photographer Timothy White, the SLOIFF’s recipient of the inaugural Spotlight Award, will start off the evening’s festivities by flying onto Hearst Ranch’s private airfield just as William Randolph Hearst’s high-profile Hollywood friends once did. This year, there is a focus on women filmmakers and issues. And there is a "Hollywood and Vines" series, pairing great classics with local wine and food. Next, be prepared to join
Publish date: Feb 24, 2012Source: License! Global Weekly E-news
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Estée Lauder has unveiled its Mad Men makeup collection, inspired by the AMC TV series. Brand Sense Partners brokered the deal on behalf of AMC and Lionsgate Television.
Products include limited edition crème rouge and a fluted gold mini bullet of lipstick. Both products will launch next month in time for the debut of the show’s fifth season. Another limited edition collection for season six is already in development.
“Quite frankly, we’re crazy for the show,” says Jane Hertzmark Hudis, global brand president, Estée Lauder. "We’ve always felt like there’s a connection between ‘Mad Men,’ the
Banana Republic, has partnered with AMC for a second Banana Republic Mad Men capsule collection, which launches exclusively at the retailers North America stores and on the company's website March 1. The line supports the season five premiere of "Mad Men" on AMC on March 25.
Banana Republic launched its first Mad Men collection in August 2011. The spring collection features more than 40 pieces of apparel and jewelry for men and women and embodies the style tenets of the time, including polished sportswear and chic essentials.
Both lines are designed in collaboration with the show's costume designer Janie Bryant.
"It's been a fantastic experience working with Janie again on this new spring capsule,"
Car Industry Dominated Superbowl Ad Space With 1/3 of Placements
A clear trend has emerged in the Superbowl adspace for 2012. The auto industry has outdone their 2011 record number of spots in 2012 with close to 20 separate auto or auto-related commercials. That constitues close to one- third of the total number of spots. Brands range from Acura, Audi, General Motors, Kia, Hyundai, Honda, Toyota, and Volkswagon. While we will see seasoned food vets like Coca-Cola and Anhueser-Busch in the mix, the auto industry has clearly taken the lead in driving (pun intended) advertisements in Superbowl XLVI.
Critic preview favorites include Acura, who brings its A-game with cameos from the likes of Jay Leno and Jerry Seinfield, and Audi's vampire-studded narrative.
Dreams retail isn't usually mentioned in the same breath as Super Bowl stalwarts Budweiser, Doritos or even GoDaddy. But as an advertising event, the Big Game is as important to the company as it is to those gridiron giants.
The difference is that Dreams Retail, which sells sports memorabilia and licensed sports attire, isn't forking over $3 million to NBC on Feb. 5. Instead, it's putting some of its budget against paid search advertising, readying for a flurry of consumers Googling "Super Bowl shirts" or "Super Bowl jerseys" well before they see the specially designed apparel the winners wear in the locker rooms after the game.
"The game is a big deal, but there's a lot that happens before and after the game and even during that is actually
Modern Family is extremely selective of product placements
Modern family, the popular comedy TV show, does not bite all its product placement opportunities. In fact, majority of the sitcom’s product placement opportunities are turned down by its producers.
In a recent interview with Advertising Age, Steven Levitan—Modern Family’s executive producer—said that the show turns down more than 90% of its product placement offers.
Levitan said that they constantly receive product placement opportunities. However, the show’s creative team is extremely selective.
Only a select few brands have managed to score product placements in the renowned television series, including Toyota, Audi, and Target.
Levitan says that the main criterion for the show’s product
IPG Mediabrands and Networked Insights Announce SocialTV Analysis Partnership for 2012 Upfronts
Partnership illustrates how real-time consumer data from social media is improving media planning and buying for major brands
NEW YORK, Dec 20, 2011 /PRNewswire via COMTEX/ -- Real-time data and media analytics are increasingly important to major brands in expanding the reach of their existing TV media dollars. IPG Mediabrands and Networked Insights have teamed up to provide a solution that will help brands get the most value from their TV advertising dollars based on a TV show's social profile at this year's upfronts. To date, Networked Insights' clients have seen at least a 10 percent increase in media spend efficiency from this approach. As a result, Networked
Years ago, John Barnard says, a senior Anheuser-Busch executive told him the brand was puzzled that, even though they were not yet in East Asian markets, Budweiser had a high level of brand awareness in the region.
Barnard says that "eventually they tracked it down to the Bud product placements in Hollywood movies… even though Budweiser was not available in those markets, viewers were absorbing the imagery and brand values, and were ready to embrace the brand when it was launched in their market."
A new study by NMG Product Placement, the UK agency Barnard chairs, indicates that product-placed brands may be receiving significant added value in foreign markets where programming is being exported.
A Meeting of the International Confederation of Societies of Authors and Composers (CISAC) will happen during the World Copyright Summit in Brussels, June 7-8. The occasion is an international and cross-industry event addressing the future of the creative community and the entertainment business in the digital economy. Some of the slated agenda addresses: legislation and dissemination of intellectual property and creative content, creation, licensing, usage, collective management, the value of creative works, the future of authors' rights, the role of creators and their collective management organizations.
Sheffield's DocFest is a documentary film industry event hosting an industry session program and marketplace, pitching opportunities, discussion panels and filmmaker masterclasses,
