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Results for tag: Target
Posted by:
Jon
on Mar 19, 2012 at 09:23:33 AM
Walmart, Target, Kmart, Kohl's Lead 50 Years of Retail RevolutionShaking Up Retail Landscape, Big Four Discounters Reshaped Our Idea of ShoppingThe year was 1962. John F. Kennedy was president. The nation was increasingly engaged in Vietnam, and the Cuban Missile Crisis brought the world to the brink of nuclear war. Johnny Carson became host of the "The Tonight Show," Marilyn Monroe died and the Rolling Stones made their debut in London. And in quiet cities across Middle America, a retail revolution was taking place. Middle-class households were booming, and suburbs, as well as the first enclosed shopping malls, were catering to them. But savvy retailers were looking for ways to bring value to customers ...
Posted by:
Jon
on Mar 15, 2012 at 09:49:07 AM
Newest Guest Star on 'Modern Family': Oreo ABC Sitcom to Include Popular Cookie in Latest Product-Placement Pact The producers at ABC's "Modern Family" have cooked up a product appearance for Kraft Foods' popular Oreo cookie, and the results are expected to show up in Wednesday's episode of the program. As part of an ongoing marketing effort surrounding Oreo's 100th birthday, the staff of the ABC sitcom were asked to craft a scene for Kraft that involves young Luke Dunphy (played by actor Nolan Gould) eating an Oreo in an interesting way. The Oreo guest-starring role is a somewhat rare one for "Modern Family." Despite a steady clamor from advertisers to insert their goods into the hands of the show's characters,
Posted by:
Jon
on Feb 7, 2012 at 09:19:49 AM
Saban Partners with Mattel
Publish date: Feb 7, 2012
Licensemag.com  Saban Brands has partnered with Mattel for the Barbie Loves Paul Frank spring collection.
The line includes Barbie and Ken doll apparel and accessories, as well as a Barbie doll bedroom set with Paul Frank branding. The line debuted exclusively at Target stores yesterday. "We are thrilled about this collaboration with Mattel. Barbie is such a classic and iconic brand that Paul Frank was the perfect fit for this great new partnership,” says Elie Dekel, president, Saban Brands.
Posted by:
Lauren
on Jan 27, 2012 at 02:36:27 PM
Modern Family is extremely selective of product placements Modern family, the popular comedy TV show, does not bite all its product placement opportunities. In fact, majority of the sitcom’s product placement opportunities are turned down by its producers. In a recent interview with Advertising Age, Steven Levitan—Modern Family’s executive producer—said that the show turns down more than 90% of its product placement offers. Levitan said that they constantly receive product placement opportunities. However, the show’s creative team is extremely selective. Only a select few brands have managed to score product placements in the renowned television series, including Toyota, Audi, and Target. Levitan says that the main criterion for the show’s product ...
Posted by:
Jon
on Jan 23, 2012 at 12:48:21 PM
Many Brands Bid for Product Placement on 'Modern Family,' but So Few Make ItUnwilling to Sell Soul of Show, Picky Producers Demand Relevance to Characters and StorylinesAdvertisers are working furiously to get their goods into the hands of the characters on ABC's "Modern Family." But only a select few will make it, as the producers are wary of turning the nation's best-loved TV family into a clan of shills.
 Illustration by Thomas Pardee
Can you find the 26 brands we put in this photo?"It is one of the shows where, across a lot of categories, you always hear people saying, 'How can I get involved?'" said Brent Poer, exec VP-managing director at Publicis Groupe's MediaVest. Although requests from
Posted by:
Jon
on Jan 19, 2012 at 09:34:33 AM
Target to Host Twilight EventPublish date: Jan 19, 2012
Licensemag.com Target Corporation will host a release event for Summit Entertainment's The Twilight Saga: Breaking Dawn–Part 1 on DVD and Blu-ray at nearly 500 stores across the country, extending store hours to accommodate the fans of the franchise.
“We’re making Target the Twilight Saga destination this 
Posted by:
The L.A. Office
on Jun 20, 2011 at 10:03:06 AM
Disney·Pixar's Cars 2 Rolls into Target
Publish date: Jun 20, 2011
License Global
Target unveiled its collection of merchandise inspired by Disney·Pixar's Cars 2.
A dedicated boutique of Cars 2 merchandise can also be found online at Target.com. "Fans are clamoring for Cars-inspired merchandise that brings the stories and characters from the film to life," says Bruce |
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