A Bird, a Plane, a Movie-Marketing Stunt

AdvertisingAge

To promote its upcoming film "Chronicle," about three high-schoolers who suddenly gain superpowers, 20th Century Fox devised a brilliant stunt. In partnership with Thinkmodo, the crew behind other viral exploits like "The Shaving Helmet" and "iPad Head Girl", they sent custom-made aircraft shaped like people into the space above the Manhattan skyline.

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