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Posted by:
Robbie
on May 14, 2012 at 11:51:08 AM
Kellogg's Aims to Make Today Great with Refreshed Verbal and Visual Identity
An enjoyable breakfast means the world to Kellogg’s. And life hasn’t been easy for name-brand cereal makers in general in recent years, as time-pressed consumers skip breakfast while others are on the watch-out for GMO ingredients.
Now Kellogg’s is serving up something fresh to remind everyone about the importance of a great breakfast to get the day going: a major brand overhaul, as Forbes noted on Friday and the Kellogg company outlined in a press release this morning.
The scope of the visual and verbal identity refresh includes “an updated logo, identifying the Kellogg’s brand’s core purpose, incorporating the ‘masterbrand’ into all Kellogg’s ...
Posted by:
Geoff
on Apr 12, 2012 at 11:11:06 AM
As the social web evolution rolls on, a new breed of social discovery sites have emerged that offer a multi-media alternative to text-based forums like Facebook, Twitter and LinkedIn. While these so-called Internet bulletin boards, like 20blinks, Pinterest and others are still working to build momentum, the gathering audiences have already attracted the attention of brand marketers and PR professionals.
For marketers, these sites represent a tremendous opportunity to gain authentic insight into their target audience, to see the world through their customers’ eyes. By posting their favorite images, video clips and audio snippets on 20blinks, for example, “Blinkers” reveal the essence of their personality—what makes them tick—to create a truly unique online ...
Posted by:
Savita
on Apr 11, 2012 at 10:14:15 AM
Publish Date: April 11, 2012
By: David Gianatasio
Smart Car Drives Through Twitter in Brilliant ASCII AnimationSmall canvas for a small vehicle
Smart cars can park in tight spaces. Tweets are tight spaces for telling stories. Smart and BBDO use these facts to maximum advantage in this fun and effective effort that turns the auto brand's Argentinian Twitter feed into a stop-motion "commercial" made of 450-plus tweets (of 140 characters or less, naturally). You can see the effect in the video below, but it's better to go to Smart Argentina's Twitter page and play around. Use the "J" key to scroll forward and "K" to shift into reverse, and watch an animated Smart car (created with ASCII images) tool down a bustling city street and cleverly park between two other vehicles. ...
Posted by:
Savita
on Mar 16, 2012 at 02:26:55 PM
Publish Date: March 16, 2012
By: Kunar Patel
Service Launched at SXSW Turns Tweets Into Dollars
South by Southwest Interactive came and went without any one startup stealing the geek show, but one marketer got some people tweeting for dollars: American Express.
AmEx pulled out all the stops in launching a tweet-and-save program, including a free Jay-Z Amex Sync Show, to get card members to connect their accounts to Twitter. The concert got AmEx plenty of buzz, but has there been a payoff beyond press and social media chatter?
It turns out quite a few are grabbing coupons for discount burgers and iPads. Just nine days after launch, AmEx and merchant partners, including McDonald's and Best Buy, have garnered more than 150,000 tweet-coupons worth more than $1.3 million ...
Posted by:
Jon
on Mar 8, 2012 at 10:11:02 AM
Twitter Plots Big Changes to Brand Pages
E-Commerce, Contests, Sweepstakes Among Features Planned for Advertisers
Big changes are coming to Twitter's "brand pages," the landing pages it offers to some marketers that also spend ad dollars on the network.
Launched in December, the pages show the brand's Twitter feed and images, but Twitter plans to add experiences, including e-commerce, contests and sweepstakes, according to three executives familiar with the matter.
The product will allow app developers to build experiences on Twitter, much the way they do on Facebook. The features will be contained within the brand's tweet timeline, a departure ...
Posted by:
The L.A. Office
on Mar 7, 2012 at 01:16:09 PM
#BullyMovie Campaign to Date Sparks 100 Times the Usual Conversation
Publish Date: March 7, 2012
By: PRNewswire
On Monday, The Weinstein Company (TWC) ran a highly successful campaign on Twitter to drive awareness around the issue of bullying in the United States. The #BullyMovie effort, inspired by the film BULLY, which will be in theaters on March 30, resulted in a significant spike in conversation around the issue of bullying and a massive 100x increase in conversation about the film on Twitter.
"We believe this movie has real power to raise awareness and increase empathy for this important issue. That belief has been confirmed for us in the last few days," said TWC President of Marketing Stephen Bruno. "Not only did the Twitter campaign inspire a jaw-dropping ...
Posted by:
Jon
on Feb 24, 2012 at 09:32:30 AM
How a Tweet Turned Into Kellogg's New Cereal
U.K. rocker Tim Burgess, frontman of the Charlatans, jokingly tweeted on day that he would love to have his own cereal called "Totes Amazeballs," which is slang for "Totally Amazing." Kellogg's got word of his comment and now the cereal is actually in production.
As Burgess told NME.com, it tastes something like Rocky Road ice cream, and he imagined it to be the kind of nosh you'd dig into when you have a hangover. We imagine it might go quite nicely with Ben & Jerry's Schweddy Balls, another pop culture joke-turned-product.
The cereal is in limited production now, but Kellogg is apparently considering a wider release.
Read more about the new cereal at Creativity-Online.com.
adage.com/article/creativity-pick-of-the...
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Posted by:
Lauren
on Feb 23, 2012 at 05:53:26 PM
Kellogg Creates Totes Amazeballs Cereal in Response to Single Tweet
Charlatans frontman Tim Burgess gets his wish
Publish Date: February 22 2012
By: Tim Nudd
Totes Amazeballs might seem like an un-Kellogg-like name for a breakfast cereal. But the company has created it anyway over in the U.K., following a Twitter request from Charlatans frontman Tim Burgess. Explains Burgess: "I heard someone use the expression Totes Amazeballs, and it sounded like something from Charlie and the Chocolate Factory. I sent a cheeky tweet saying I'd invented a new cereal and that Kellogg's were interested. But within an hour they'd got in touch." A Kellogg's spokeswoman adds: "It all came about a few weeks ago when Tim tweeted his fans about wanting to create a super cereal called Totes Amazeballs. ...
Posted by:
Lauren
on Jan 30, 2012 at 09:23:20 AM
Twitter Releases Intentionally Horrible Help-Wanted Video Looks like they really do need some talent
Only a complete twit would refuse to favorite this Twitter recruitment video, which has notched more than 400,000 YouTube views since its launch on Friday. The clip skewers the frequently tacky genre (like the best parodies on Funny Or Die) while portraying the company as a geek-tastically hip place to work. Even CEO **** Costolo gets in on the fun, playing straight man to subordinates Ian Padgham and Jeremy Briggs, who march into the boss's office to present a recruitment film that Costolo doesn't recall asking them to make. The hackneyed nature of this play-within-a-play setup is part of the joke, as is Padgham's goofy rah-rah patter as host. "Working at Twitter isn't just ...
Posted by:
harley
on Jan 5, 2012 at 09:59:31 AM
Posted by Sheila Shayon on December 20, 2011 02:04 PM
Imagine handing your Twitter account over to a stranger. Now imagine a country handing over its Twitter feed to a citizen. Crowdsourcing digital communications has reached a new level as @Sweden hands over the official Swedish Twitter account to one of its citizens for a week.
The social public engagement project, called Curators of Sweden, was devised by the Swedish Institute and VisitSweden, both part of NSU, the National Board for the promotion of Sweden.
“No one owns the brand of Sweden more than its people. With this initiative we let them show their Sweden to the world,” says Thomas Brühl, CEO of the country’s tourism agency VisitSweden who has been ...
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