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Posted by:
Gabby
on May 15, 2012 at 03:07:46 PM
Has Hasbro become a pro at making movies? Their track record certainly says so. The toy company has partnered with Paramount and DreamWorks (TRANSFORMERS), Universal (BATTLESHIP), and has upcoming releases with Relativity Media (STRETCH ARMSTRONG) and Sony/Columbia (CANDY LAND) to name a few. 
Many are saying this new shift in films is marking Hollywood's turn to our toyboxes in search of franchises. Hasbro is without a doubt right in the thick of this trend. With Michael Bay signed on to OUIJI and Ridley Scott for MONOPOLY, the next couple of years could be laden with revivals of our favorite chidlhood games.
Hasbro's Chief Executive, Brian Goldner, is a man with a clear plan. Going Hollywood is a low risk-strategy for the toy company. ...
Posted by:
Jon
on May 1, 2012 at 09:37:41 AM
Publish date: May 1, 2012
Three-time academy award-winning costume designer Colleen Atwood will launch her first apparel collection, inspired by her work on Universal’s Snow White and the Huntsman. The exclusive capsule collection will debut on HSN during a multi-platform live event on May 30, in advance of the June 1 release of the movie.
 "Snow White and the Huntsman is a beautiful film with rich characters and themes that have provided a wonderful palette of inspiration for my designs," says Atwood. "I'm excited to bring my first apparel collection to HSN and look forward to making my debut in May."
Atwood’s collection is part of a larger assortment of more than 200 items that have been created for the Snow White event, which also ...
Posted by:
Rusty
on Apr 30, 2012 at 08:47:55 PM
If you said 11,496,995 ,
you'd be right. That's the good new.
The bad news is that was
DOWN 3,501,869 meaning
LOST Revenue of $27,769,821
...
Posted by:
Rusty
on Apr 25, 2012 at 11:56:03 AM
Each week, StudioDirect published a weekly report detailing the actual number of customers who buy tickets and go to the movies. We call them...wait for it...customers and NOT movie goers!
in 2011 there were 1.3 BILLION individual 'Customer' transactions. Over 200 Million of us went to the movies...and 50% were frequent movie customers. Do you know who they are? By Name? By Email? By Preference?
We also chart customers by studio and customers per screen. Here are the stats for NEW movie customers past weekend.
Customers Per Screen:
Customers By Studio:
For more information please visit our website - www.studiodirectinc.com
...
Posted by:
Rusty
on Apr 25, 2012 at 11:44:40 AM
Each week, StudioDirect details specific customer information for studios, brands and exhibitors. All the charts are posted here.
Universal Studios is the #1 studio by Customer with over 61 Million Individual Customers so far this year.
If you'd like more detailed information you can visit the website at www.studiodirectinc.com
Here are the customer stats for the April 20-23 weekend.
Posted by:
Valpak
on Mar 13, 2012 at 11:39:20 AM
Valpak partners with Universal Studios and IHOP to promote the release of The Lorax on over 40 million envelopes.
Posted by:
Jon
on Feb 24, 2012 at 09:28:27 AM
Publish date: Feb 23, 2012 Source: License! Global Weekly E-news
IHOP has partnered with Universal Partnerships & Licensing for a Dr. Seuss’ The Lorax promotion to support the Universal Pictures and Illumination Entertainment film release, which arrives in U.S. theaters March 2.
IHOP will distribute three million limited-edition bookmarks embedded with seed paper that can be planted to flourish across a range of climates and forest conditions. The bookmarks will be given to children ages 3-12, while supplies last.
In addition, IHOP is rolling out a movie inspired, limited time menu for guests of all ages featuring The Lorax’s breakfast, Pipsqueak’s breakfast or Mac ‘N Cheese and Truffula Trees. ...
Posted by:
Jon
on Feb 13, 2012 at 09:47:13 AM
Publish date: Feb 10, 2012
Licensemag.com
Universal Partnerships & Licensing has unveiled its consumer products and promotional partners for the 3D-CG feature release of Dr. Seuss' The Lorax March 2.
Universal has signed 69 partners globally. U.S. partners include the Environmental Protection Agency, Seventh Generation, Whole Foods Market, HP, Mazda, Comcast, DoubleTree by Hilton, Pottery Barn Kids, Stonyfield Farms and, returning for its second partnership with Universal and Illumination Entertainment, IHOP.
International partners include Clean Up Australia, De Hortus Botanicus Amsterdam, Eko Plaza Netherlands, Greenpeace Philippines, Natural History Museum of Milan Italy, Woodland Trust U.K. and World Wildlife Fund of Italy ...
Posted by:
The L.A. Office
on Dec 1, 2011 at 09:23:00 AM
Hogwarts is coming to Hollywood.
Universal Studios is planning to build a replica of its successful Florida Harry Potter theme park in Los Angeles, said people familiar with the matter but not authorized to discuss it publicly.
A contract between Comcast Corp.-owned Universal and Warner Bros., which made the "Harry Potter" movies and controls licensing rights to author J.K. Rowling's books about the boy wizard, is being finalized and should be done within the next few weeks, the people said.
The new attraction is expected to open at Universal Studios Hollywood no earlier than 2015.
The Wizarding World of Harry Potter at Universal Orlando has drawn more than 7 million people and was a primary driver in a 36% boost in ...
Posted by:
Jon
on Apr 1, 2011 at 11:29:48 AM
'Hop' Generates More Than $75 Million in Marketing Partnerships
The Hollywood Reporter
by Gregg Kilday
Universal's exclusive deal with Walmart marks first time that the retailer has used a licensed property to brand a seasonal campaign.
To promote its new live action/CG-animated movie Hop, which opens Friday, Universal Pictures has assembled a total of 92 promotional partners and licensees worldwide including Walmart, Burger King, Comcast, Hallmark, the Hershey Company and Kodak.
To support the movie, about the Easter Bunny's rebellious teenage son, from Illumination Entertainment, the studio has lined up an international array of retailers, including Walmart in the U.S., Target in Australia, El Corte Ingles in Spain, hmv in the ...
Posted by:
Mitch
on Oct 26, 2008 at 11:53:05 AM
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