QR Code Makes Entering Valpak and "HGTV Design Star" Sweepstakes a Snap!
Valpak Direct Marketing Systems, Inc., the savings giant, will promote a sweepstakes for HGTV, America's leader in home and lifestyle programming, on the Blue Envelope starting this week, and featuring one of the network's top-rated shows – "HGTV Design Star."
The promotion will be a snap to enter: the Valpak envelope includes a quick response – or QR – code. Consumers use their smartphones to simply snap or scan the QR code and enter to win the sweepstakes for a chance to win $5,000 cash for a room makeover.After entering, consumers can sample the show by watching a video featuring ..."linkOnClick()" target="_blank" href="http://www.hgtv.com/designstar">"HGTV
News Brief-Valpak Puts QR Codes In/On Envelopes
VALPAK DIRECT MARKETING SERVICES: is launching its first national QR campaign over the next to months. The mailing, to more than 80 million households will include QR codes, designed by mobile marketing company SPARQ.ME, on the outside of the envelope and on individual inserts.









