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Results for tag: Walmart
Posted by:
Jon
on Mar 28, 2012 at 09:38:39 AM
Alvin Squeals into Walmart
Publish date: Mar 28, 2012
Licensemag.com
 Fox Consumer Products launched an exclusive multi-category apparel program at Walmart yesterday for the Alvin and the Chipmunks: Chipwrecked property to coincide with the film’s release on DVD and Blu-ray. FCP’s program features a spring collection of boy’s and girl’s clothing and is done in partnership with Bagdasarian Productions and Twentieth Century Fox Home Entertainment.
The launch, which found its way into 3,000 Walmart stores, included cross merchandise displays, the apparel lines and select locations received an interactive wave display. The campaign also has a designated boutique web page on Walmart.com and on its Facebook page. FCP’s Alvin and the Chipmunks
Posted by:
Jon
on Mar 19, 2012 at 09:23:33 AM
Walmart, Target, Kmart, Kohl's Lead 50 Years of Retail RevolutionShaking Up Retail Landscape, Big Four Discounters Reshaped Our Idea of ShoppingThe year was 1962. John F. Kennedy was president. The nation was increasingly engaged in Vietnam, and the Cuban Missile Crisis brought the world to the brink of nuclear war. Johnny Carson became host of the "The Tonight Show," Marilyn Monroe died and the Rolling Stones made their debut in London. And in quiet cities across Middle America, a retail revolution was taking place. Middle-class households were booming, and suburbs, as well as the first enclosed shopping malls, were catering to them. But savvy retailers were looking for ways to bring value to customers ...
Posted by:
Jon
on Mar 14, 2012 at 09:57:34 AM
Suave, Maybelline, Retailers Pile Into 'Fashion Star'Brands Align With New NBC Reality Show, Touting Its AccessibilityEven before Unilever acquired Tresemme last year, Unilever executive David Rubin admired the former Alberto-Culver brand's integration with "Project Runway" from afar. Now, he's looking to one-up that success by bringing another Unilever value hair-care brand, Suave, into a similar arrangement with "Fashion Star," which begins tonight on NBC.
 A scene from 'Fashion Star' on NBC
Suave joins a large lineup of brand integrators on what may be among the most commercially integrated programs ever, given that winning fashion designs will find their way the day after each show to the shelves
Posted by:
Jon
on Jan 31, 2012 at 09:45:55 AM
Walmart Plans Twilight Event Publish date: Jan 31, 2012 Licensemag.com Walmart has partnered with Summit Entertainment for a Twilight party in 2,700 stores to support the release of The Twilight Saga: Breaking Dawn Part 1 on DVD and Blu-ray.
The party will include special giveaways, movie trivia and a bakery stocked with Twilight-themed treats such as cupcakes and cakes. Attendees will see a cameo appearance from Rosalie Cullen on the retailer’s in-store television network. “When it comes to entertainment, Walmart is the destination 
Posted by:
The L.A. Office
on Jul 5, 2011 at 01:56:33 PM
Kimberly-Clark Lets Walmart Shoppers Use Mobile to Earn 'Cars 2' MerchandisePaper products brand Kimberly-Clark is sending Walmart shoppers on a mobile-fueled race through the aisles with a promotion that taps into the appeal of Disney Pixar’s "Cars 2" animated feature. The campaign, which will run until the end of July, uses the free CheckPoints check-in smartphone app. Users who download the app and then check in upon entering any U.S. Walmart store will be notified that they can earn points toward Cars 2” promotional items by scanning the on-pack stickers on a wide range of K-C products, including Pull-Ups training pants, Huggies diapers, Kleenex tissues, Viva and Scott paper towels and Cottonelle bathroom ...
Posted by:
Jon
on Apr 1, 2011 at 11:29:48 AM
'Hop' Generates More Than $75 Million in Marketing PartnershipsUniversal's exclusive deal with Walmart marks first time that the retailer has used a licensed property to brand a seasonal campaign.To promote its new live action/CG-animated movie Hop, which opens Friday, Universal Pictures has assembled a total of 92 promotional partners and licensees worldwide including Walmart, Burger King, Comcast, Hallmark, the Hershey Company and Kodak. To support the movie, about the Easter Bunny's rebellious teenage son, from Illumination Entertainment, the studio has lined up an international array of retailers, including Walmart in the U.S., Target in Australia, El Corte Ingles in Spain, hmv in the
Posted by:
Jon
on Mar 17, 2011 at 11:22:52 AM
Universal and Walmart Unveil Hop MerchandisePublish date: Mar 17, 2011
Source: License! Global Weekly E-news Universal Pictures and Walmart announced a retail program tied to the upcoming live action/CG-animated comedy Hop, which hits theaters April 1.
Walmart customers will be able to build Hop-themed Easter baskets and visit the "Candy Factory," which contains 100 exclusive licensed products, including candy, toys, activities and apparel. "We're excited to offer our customers new ways to shop the Easter holiday this year with our Hop products available at incredible prices. From the toy aisles to the baking center, families can enjoy the magic of Hop and its characters throughout our stores," says Gary Severson, senior vice president of home entertainment
Posted by:
Jon
on Feb 22, 2011 at 09:35:17 AM
Walmart and NASCAR Team UpPublish date: Feb 22, 2011
Source: License! Global Weekly E-news Walmart and NASCAR announced a new relationship designed to give Walmart customers new NASCAR branded merchandise and discounts on tickets for select races. The new “Race Time” retail program is the largest retail promotion in NASCAR's history and launches in 1,500 Walmart stores Feb. 20, in conjunction with the 53rd Daytona 500.
The program kicks off with select NASCAR and NASCAR team licensed merchandise in Walmart stores and online, including t-shirts, racing flags and tailgating food and beverages. In addition, Walmart customers and NASCAR fans can save money by purchasing a discount ticket package online for select NASCAR Sprint Cup Series races. |
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