Steve Jobs is gone.  Or is he?  His journey is a compelling modern tale, one that set the backdrop, the tone, the character and the future of Apple.  His relationship to the brand is symbiotic.  No matter where the brand goes, it takes a part of him along.  In short, Apple has a powerful, compelling human story, and always will.

It got me thinking about brands overall.  Can we look at them--both the popular and unpopular, both the big and small spenders, both the traditionalist and the emerging thinkers--and learn something?  What does it take to create a story as rich and vibrant, as powerful and lasting as a company like Apple?  And, of course, what can we take from those findings and apply to all other brands hungry for similar success?

The Starting

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Clorox to release new branded entertainment series

Clorox will be introducing a new web series in January called “Supermoms.”

Created by RedLever Studios and Jonathan Price, the eight-episode series will feature mothers as superheroes who go against their arch-enemy, Dr. Deconstructo.

The cast includes Joey Lauren Adams and Julie Warner. Michael Barnett will serve as the series’ director. The show will also be supported by marketing campaigns on Facebook.

RedLever says that Clorox products will be seamlessly integrated into the series. Some of the products to be featured include: Clorox Liquid Bleach, Clorox Clean-Up, and Glad Trash Bags.

Published on November 16, 2011 by David Castillo 

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