Branded Merchandising - WHAT WORKS?
Do you plan on giving away branded promotional items to visitors to your trade show booth? Should you? If you do, what should you give?
It has become such a commonplace that "something" should be given out at a show that all too often just "anything" is. In that case, it won't do any good. First, why use branded merchandise giveaways?
The obvious answer, first - they attract people to your booth
They reinforce your brand, products, or services in customers' minds
They promote what you offer as an alternative to their current supplier
They promote goodwill
They can educate or inform about new products and services
They reinforce your brand, products, or services in customers' minds
They promote what you offer as an alternative to their current supplier
They promote goodwill
They can educate or inform about new products and services
Essential Rules of Giveaways
There are a few key points to remember when you select branded merchandise items for your business or
