Kellogg's Aims to Make Today Great with Refreshed Verbal and Visual Identity

Universal Music Group partnered with The Coca-Cola Company to kick off the Coca-Cola Music campaign’s ‘24 HR SESSION’ with MAROON 5. On March 22, 2011, fans were invited to interact virtually with the band as they composed an original song from start to finish in 24 hours. Words, pictures, and comments were submitted on www.coca-cola.com/music and projected onto the studio’s walls during the recording session. Fans were also updated through the Coca-Cola Facebook page and the @CocaCola Twitter account. In addition, bloggers from around the world were onsite to keep their followers informed throughout the entire process. The event was part of Coca-Cola’s extensive global campaign to promote the brand through popular music and interactive media.

The first game will be based on the U.K. auto entertainment show, “Top Gear.”  “Top Gear: Speed World” will launch on Facebook this May.

"With Facebook's global platform and user reach, it's a natural fit to extend BBC's intellectual property to social games that can enrich experiences and connections for our fans and their friends," says Robert Nashak, executive vice president, BBC Worldwide Digital Entertainment & Games.

A second game, “Jane Austen’s Rouges & Romances” will follow this spring, with additional announcements expected throughout the year.

"BBC Worldwide has

Publish Date: April 18, 2012

By: Sheila Shayon

Coca-Cola is mounting a massive music-based global marketing campaign pegged to the London 2012 Olympics, so it makes sense that Coke would partner with the leading musical app (Spotify) on the biggest social network (Facebook) to bring free music to countries worldwide, expanding on a relationship that started last year.

A message posted on Coca-Cola's corporate Twitter feed confirmed the partnership following Spotify's CEO keynote at the Ad Age digital summit this morning in New York: “What goes better with Coke? Music. Daniel Ek just announced @Spotify and Coke partnership.”

The details were forthcoming at a post-keynote press conference: Spotify will be the primary technology for Coca-Cola

As the social web evolution rolls on, a new breed of social discovery sites have emerged that offer a multi-media alternative to text-based forums like Facebook, Twitter and LinkedIn. While these so-called Internet bulletin boards, like 20blinks, Pinterest and others are still working to build momentum, the gathering audiences have already attracted the attention of brand marketers and PR professionals.

For marketers, these sites represent a tremendous opportunity to gain authentic insight into their target audience, to see the world through their customers’ eyes. By posting their favorite images, video clips and audio snippets on 20blinks, for example, “Blinkers” reveal the essence of their personality—what makes them tick—to create a truly unique online

It was back to the drawing board for the Scotts lawn care and gardening company when it began several years ago to “reboot” its fertilizer spreader business.

While innovation in fertilizers has been ongoing, those green two-wheeled contraptions that scatter products on lawns to produce greener grass and chase away weeds hadn’t had a makeover in about 70 years. Scotts research found that consumers thought of the job as a time-consuming chore and that the settings to determine the amount of fertilizer spread could be confusing. So, it developed the Snap Lawn Care System, designed to allow customers to snap a bag of fertilizer into the spreader, lock it in and go. Once the job is done the system seals the bag that can then be removed and stored.

So how best to let lawn

Universal Pictures partnered with USO for the film BATTLESHIP. The USO held an online contest where contestants could submit a unique essay about a story of “Your Real Hero in the Military.” Contestants could enter at www.facebook.com/Battleship, or the USO page www.facebook.com/theUSO. The prize consisted of a private screening of BATTLESHIP and up to 99 guests in the winner`s hometown. The contest ran from November 11, 2012 through March 30, 2012. BATTLESHIP released in theaters May 18, 2012.

www.facebook.com/Battleship?sk=app_31706...

Facebook Explains Its New Real-Time Insights

More Data From Pages And What That Means for Marketers

In a matter of days, Facebook will begin rolling out a real-time version of Page Insights, the analytics tool that allows brands to keep tabs on their Facebook presence. Recently, Insights has been much maligned for reporting delays, but that should all be quieted with instantaneous reporting on page and post performance that will give brands a much improved level of control.

To figure out what this means, I chatted with Facebook Product Manager David Baser. Here are some highlights:

What real-time insights means for Facebook, and you
Facebook's billion-dollar (or $100 billion, according its IPO

Publish Date: March 13, 2012

By: PRNewswire

New App Allows Film Fans to Share Movie Recommendations And Moviegoing Plans on Facebook and on Fandango

Fandango announced today at South by Southwest that it has launched a new Facebook timeline app that makes moviegoing more social than ever. The new app, called "Movies with Friends," allows fans to share their movie-based activities and recommendations on their Facebook timeline and News Feed, while seeing their Facebook friends' movie picks via an activity bar on Fandango's website.  The feature will also provide fans the choice to actively share information about their moviegoing plans and invite others to join them, facilitating moviegoing with friends in real time. 

"Movies with Friends" is an opt-in app that allows