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Results for tag: hop
Posted by:
The L.A. Office
on Apr 30, 2012 at 01:33:50 PM
Universal Studios Home Entertainment partnered with HoneyBaked for the film HOP. HoneyBaked offered a sweepstakes to coincide with the DVD and Blu-ray release of the film. To enter, consumers visited honeybaked.com and completed the entry form. One Grand Prize winner was selected and received a $7,000 gift card to purchase a dream home entertainment system, and a $250 HoneyBaked Gift Certificate. 100 second place winners received HOP on Blu-ray. The sweepstakes ran from March 1, 2012 through April 30, 2012 and HOP released on DVD and Blu-ray March 23, 2012. www.honeybaked.com/HOP/
Posted by:
Jon
on Apr 1, 2011 at 11:29:48 AM
'Hop' Generates More Than $75 Million in Marketing PartnershipsUniversal's exclusive deal with Walmart marks first time that the retailer has used a licensed property to brand a seasonal campaign.To promote its new live action/CG-animated movie Hop, which opens Friday, Universal Pictures has assembled a total of 92 promotional partners and licensees worldwide including Walmart, Burger King, Comcast, Hallmark, the Hershey Company and Kodak. To support the movie, about the Easter Bunny's rebellious teenage son, from Illumination Entertainment, the studio has lined up an international array of retailers, including Walmart in the U.S., Target in Australia, El Corte Ingles in Spain, hmv in the
Posted by:
Jon
on Mar 17, 2011 at 11:22:52 AM
Universal and Walmart Unveil Hop MerchandisePublish date: Mar 17, 2011
Source: License! Global Weekly E-news Universal Pictures and Walmart announced a retail program tied to the upcoming live action/CG-animated comedy Hop, which hits theaters April 1.
Walmart customers will be able to build Hop-themed Easter baskets and visit the "Candy Factory," which contains 100 exclusive licensed products, including candy, toys, activities and apparel. "We're excited to offer our customers new ways to shop the Easter holiday this year with our Hop products available at incredible prices. From the toy aisles to the baking center, families can enjoy the magic of Hop and its characters throughout our stores," says Gary Severson, senior vice president of home entertainment
Posted by:
Jon
on Feb 4, 2011 at 03:18:55 PM
Doodle Jump as the Next Movie Marketing Platform
Image via Wikipedia The biggest surprise hit last year was Despicable Me. Made for only $70 million by tiny Illumination Entertainment, the film grossed $540 million at the global box office and ranked as the 7th highest grossing film of 2010 in the U.S. (Though it failed to earn an Oscar nod for Best Animated Feature.) So there’s a lot of pressure on Illumination’s next feature, Hop, which hits theaters April 1. The mixed animation and live action film is about a man who accidentally hits the Easter Bunny (voiced by Russell Brand) with his car and then must help him recover from his injuries. Hop is from the director of Alvin and the Chipmunks which grossed $360 million ... |
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