If you said 11,496,995 ,

you'd be right. That's the good new.

The bad news is that was

DOWN 3,501,869 meaning

LOST Revenue of $27,769,821

To see the complete report, go to www.studiodirectinc.com/mc-id.htm

Each week, StudioDirect published a weekly report detailing the actual number of customers who buy tickets and go to the movies. We call them...wait for it...customers and NOT movie goers!

in 2011 there were 1.3 BILLION individual 'Customer' transactions. Over 200 Million of us went to the movies...and 50% were frequent movie customers. Do you know who they are? By Name? By Email? By Preference?

We also chart customers by studio and customers per screen. Here are the stats for NEW movie customers past weekend.

Customers Per Screen:

Customers By Studio:

 For more information please visit our website - www.studiodirectinc.com

Each week, StudioDirect details specific customer information for studios, brands and exhibitors. All the charts are posted here.

Universal Studios is the #1 studio by Customer with over 61 Million Individual Customers so far this year.

If you'd like more detailed information you can visit the website at www.studiodirectinc.com

Here are the customer stats for the April 20-23 weekend.

Publish Date: March 26, 2012

By: PRNewswire

Fandango Sells 17 "Hunger" Tickets per Second on Opening Day, Shattering Single Day Record and Top Mobile Weekend Record

Fandango, the nation's leading moviegoer destination, announced today that it sold 22% of opening weekend ticket sales for "The Hunger Games", marking the largest share of sales for any movie in Fandango's nearly 12-year history. During the weekend's peak ticket-selling periods, Fandango was selling 17 tickets per second, representing the company's top franchise opener, best-selling March release, top-selling mobile weekend and Fandango's top-selling single day (March 23, 2012) for a movie, besting "The Dark Knight" opening day on July 18, 2008.

Fandango's share of all domestic ticket sales for "The Hunger Games" –

Publish Date: March 23, 2012

By: Monica Corcoran

Such is the hope of Hollywood cross-promoters these days, as movie tie-ins go beyond lunch boxes and action figures and move into beauty products like perfumes, hair gel, curling irons and lipsticks.

Moviegoers, it seems, want more than just merchandise; they want to embody the characters. “Our readers want to know how to get their look,” said Rosie Amodio, the editor of InStyle.com.

The latest push is by “The Hunger Games,” the action movie based on the best-selling young adult novel by Suzanne Collins. In the film, which opened this weekend, teenagers in a dystopian society are conscripted to fight to the death in an ultra-chic enclave known as the Capitol.

Lionsgate, the studio behind the film, worked

Publish Date: March 23, 2012

By: PRNewswire

WITH NEARLY 2,000 SHOWTIMES ALREADY SOLD OUT, BEFORE ITS DEBUT AT THE BOX OFFICE

Epic Adventure Trending To Be One of Top 5 Advance Ticket-Sellers in Fandango History

With a little more than two days left before itsMarch 23 release date, "THE HUNGER GAMES" is already the top-selling franchise opener and non-sequel in Fandango's nearly 12-year history. This hotly-anticipated film is also on track to become one of Fandango's top-selling movies of all time.

"HUNGER" has already hit the following Fandango milestones:

• 92% of daily ticket sales;
• Nearly 2,000 showtimes sold-out in advance on Fandango;
• The top ticket-seller of the year to date;
• The top-selling March release in company history;
• More mobile ticket sales than any

Publish Date: March 21, 2012

By: Sheila Shayon

The Hunger Games movie opening is expected to break all Hollywood records, even eclipsing the now benign-seeming franchises of Harry Potter, Lord of the Rings and Twilight. The first of four planned movies is projected to rake inmore than $100 million at the box office this upcoming weekend, with more than $1 million worth of tickets alreadypre-sold.

The trilogy, written by bestselling author Suzanne Collins, has 24 million copies in print in the U.S. and a built-in fan base that Lionsgate Entertainment has leveraged with unprecedented acumen.

They started traditionally with print ads in newspapers, 50+ magazine cover stories, 3,000 billboard and bus shelter displays, and 80,000 distributed posters.  And then

Lionsgate Entertainment partnered with h20 Spring Water for the film THE HUNGER GAMES. h20 Spring Water sponsored both the red carpet premiere of the film in March and the U.S. Mall Tours. THE HUNGER GAMES released in theaters March 23, 2012.

www.prnewswire.com/news-releases/h2o-spr...

Publish Date: March 7, 2012

By: Katey Rich

When Suzanne Collins wrote The Hunger Games, she likely had an idea in the back of her mind that the books could be turned into a movie-- after all, what author doesn't want that? But even Collins probably couldn't have imagined the phenomenon that The Hunger Games became, or the amount of products being spun off from her idea in advance of the March 23 release of the movie. There's the film itself of course, with all signs pointing to it being a huge blockbuster, but alsoviral campaigns and mall tours and, of course, nail polish. Now The Hunger Gamesmight have reached the true landmark of success in the modern Internet age: it's becoming a Facebook game.

The Huffington Post has gotten the first look