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Results for tag: mcdonald's
Posted by:
Jon
on Mar 8, 2012 at 10:11:02 AM
Twitter Plots Big Changes to Brand PagesE-Commerce, Contests, Sweepstakes Among Features Planned for AdvertisersBig changes are coming to Twitter's "brand pages," the landing pages it offers to some marketers that also spend ad dollars on the network. Launched in December, the pages show the brand's Twitter feed and images, but Twitter plans to add experiences, including e-commerce, contests and sweepstakes, according to three executives familiar with the matter. 
Pepsi Twitter brand page
The product will allow app developers to build experiences on Twitter, much the way they do on Facebook. The features will be contained within the brand's tweet timeline, a departure 
Posted by:
The L.A. Office
on Mar 7, 2012 at 09:36:27 AM
Publish Date: March 6, 2012 By:Shirley Brady
If you didn't know that McDonald's has overhauled its iconic Happy Meal in the interests of better nutrition for kids, you soon will. The chain begins USA-wide exposure on Wednesday of new TV commercials touting the more healthful Happy Meal, introducing a new cast of back-to-the-farm friendly characters (a boy and his goat) that are putting Hamburglar and Mayor McCheese out to pasture, apparently for good. In response to pressure from First Lady Michelle Obama on down, McDonald's has evolved the Happy Meal into a more healthful repast that includes more better-for-you elements. Last summer, the company announced the changes that it is rolling out nationally in the Happy Meal this spring, including the provision ...
Posted by:
Hin Yee
on Mar 22, 2011 at 02:39:26 PM
Promo partners fly to 'Rio'20th Century Fox signs on a record 82 brands for toon
McDonald's will promote "Rio" via a Happy Meal available in 108 countries. 
Rio's Oreo with blue filling 
"Rio" has attracted 82 brands including Kraft, which is making Oreos with blue cream filling for Latin America. But a number of high-profile brands, including McDonald's, Overstock.com, Benjamin Moore and Chiquita, have flocked to tie in with the animated pic from Blue Sky Studios that starts flying into theaters overseas in 17 markets April 8 before landing on domestic screens April 15. Overall, promotional partners will provide more than $100 million |
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