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Results for tag: rio
Posted by:
Hin Yee
on Mar 22, 2011 at 02:39:26 PM
Promo partners fly to 'Rio'20th Century Fox signs on a record 82 brands for toon
McDonald's will promote "Rio" via a Happy Meal available in 108 countries. 
Rio's Oreo with blue filling 
"Rio" has attracted 82 brands including Kraft, which is making Oreos with blue cream filling for Latin America. But a number of high-profile brands, including McDonald's, Overstock.com, Benjamin Moore and Chiquita, have flocked to tie in with the animated pic from Blue Sky Studios that starts flying into theaters overseas in 17 markets April 8 before landing on domestic screens April 15. Overall, promotional partners will provide more than $100 million 
Posted by:
Jon
on Feb 11, 2011 at 11:28:26 AM
'Green Lantern,' 'Cars 2' Products Among Toy Fair's Hot PropertiesHollywood franchises will once again have a big presence at the annual gathering in New York that kicks off this weekend.NEW YORK -- The Green Lantern and Cars 2 are expected to be among the hot entertainment properties at the annual Toy Fair, which kicks off here Sunday. As always, the event will feature a range of products tied to movies, TV shows and entertainment characters. In line with Hollywood's focus on tentpole releases in recent years, established franchises again will have a major presence. "Toys for sequels or known properties often get a better reaction from retailers," because they already have experience with how well
Posted by:
Jon
on Feb 2, 2011 at 09:40:00 AM
 'Angry Birds' Flock to the Super BowlSecret Code for Popular Mobile Game to Be Embedded in 30-Second 'Rio' SpotNEW YORK (AdAge.com) -- The biggest craze in mobile games is coming to the biggest game on TV: 20th Century Fox is teaming up with Rovio's "Angry Birds" for a marketing partnership starting on Super Bowl Sunday, when a 30-second spot for the Fox animated film "Rio" will feature an embedded code directing "Angry Birds" players to a special level in the popular mobile game. The spot was produced in-house by Fox and is set to air during the game's fourth quarter. It will also be available after the Super Bowl on YouTube.
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