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Results for tag: thor
Posted by:
Jon
on May 10, 2011 at 10:23:01 AM
Movie Marketing Madness: Thorby Chris Thilk
To date the most successful super hero movies, both in terms of critical and commercial reception, have been about very human characters. Iron Man, Batman, Spider-Man…these are all characters that may fight crime and terrorism and such like that but the issues their alter egos deal with make them very human and frail. They’re overcoming a massive father-based inferiority complex, they’re acting out after the death of their parents or they’re just trying to act responsibly while also winning the girl of their dreams. The movies that have been more mixed bags (I’m talking conventional wisdom here and your personal mileage will vary) are the ones about the super-strong, invulnerable heroes ...
Posted by:
Shannon
on May 5, 2011 at 09:47:14 AM
Movie Marketing Madness: Thor
To date the most successful super hero movies, both in terms of critical and commercial reception, have been about very human characters. Iron Man, Batman, Spider-Man…these are all characters that may fight crime and terrorism and such like that but the issues their alter egos deal with make them very human and frail. They’re overcoming a massive father-based inferiority complex, they’re acting out after the death of their parents or they’re just trying to act responsibly while also winning the girl of their dreams. The movies that have been more mixed bags (I’m talking conventional wisdom here and your personal mileage will vary) are the ...
Posted by:
Jon
on Apr 1, 2011 at 11:23:08 AM
Dr Pepper puts marketing strength in ThorKidscreen  Dr Pepper and Marvel Studios are joining forces in the name of Thor for a new movie-inspired promotion. As a sponsor of the upcoming feature film, which hits theaters on May 6, Dr Pepper is launching a US-based Quest for the Can promotion that encourages fans to locate limited-edition Dr Pepper Hammer cans or caps. Every code found on collectible Dr Pepper Hammer cans and caps is a winner and by registering on DrPepper.com, fans will receive a free one-month subscription to Marvel Digital Comics. A select number will also have the chance to win additional prizes, such as 3D televisions, airline gift cards, premium movie tickets or a year’s ...
Posted by:
Jon
on Feb 11, 2011 at 11:28:26 AM
'Green Lantern,' 'Cars 2' Products Among Toy Fair's Hot PropertiesHollywood franchises will once again have a big presence at the annual gathering in New York that kicks off this weekend.NEW YORK -- The Green Lantern and Cars 2 are expected to be among the hot entertainment properties at the annual Toy Fair, which kicks off here Sunday. As always, the event will feature a range of products tied to movies, TV shows and entertainment characters. In line with Hollywood's focus on tentpole releases in recent years, established franchises again will have a major presence. "Toys for sequels or known properties often get a better reaction from retailers," because they already have experience with how well |
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