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Results for tag: toyota
Posted by:
Savita
on May 9, 2012 at 10:29:30 AM
Publish Date: May 9, 2012 By: Dale Buss
Scion as a brand is going back to the future. Back, that is, to the time when there was no Scion brand — back to more conventional vehicles and marketing than the iconoclastic touch that led to the origination of Toyota's "youth" brand in 2004. When Toyota announced Scion brand sales for April, executives hoped to continue a trend begun in the first quarter, when Scion sales were up by 19 percent over a year earlier. After four bad years, Scion sales actually ticked up by 8 percent last year over 2010. In fact, according to Toyota's April U.S. sales press release, Scion posted April sales of 5,503 units, up 8.4 percent versus April 2011. The tC sports coupe led the way with sales of 2,008 units, and the xB urban utility vehicle ...
Posted by:
Jon
on Mar 15, 2012 at 09:49:07 AM
Newest Guest Star on 'Modern Family': Oreo ABC Sitcom to Include Popular Cookie in Latest Product-Placement Pact The producers at ABC's "Modern Family" have cooked up a product appearance for Kraft Foods' popular Oreo cookie, and the results are expected to show up in Wednesday's episode of the program. As part of an ongoing marketing effort surrounding Oreo's 100th birthday, the staff of the ABC sitcom were asked to craft a scene for Kraft that involves young Luke Dunphy (played by actor Nolan Gould) eating an Oreo in an interesting way. The Oreo guest-starring role is a somewhat rare one for "Modern Family." Despite a steady clamor from advertisers to insert their goods into the hands of the show's characters, 
Posted by:
Gabby
on Feb 1, 2012 at 05:57:57 PM
Car Industry Dominated Superbowl Ad Space With 1/3 of Placements A clear trend has emerged in the Superbowl adspace for 2012. The auto industry has outdone their 2011 record number of spots in 2012 with close to 20 separate auto or auto-related commercials. That constitues close to one- third of the total number of spots. Brands range from Acura, Audi, General Motors, Kia, Hyundai, Honda, Toyota, and Volkswagon. While we will see seasoned food vets like Coca-Cola and Anhueser-Busch in the mix, the auto industry has clearly taken the lead in driving (pun intended) advertisements in Superbowl XLVI. Critic preview favorites include Acura, who brings its A-game with cameos from the likes of Jay Leno and Jerry Seinfield, and Audi's vampire-studded narrative. ...
Posted by:
Lauren
on Jan 27, 2012 at 02:36:27 PM
Modern Family is extremely selective of product placements Modern family, the popular comedy TV show, does not bite all its product placement opportunities. In fact, majority of the sitcom’s product placement opportunities are turned down by its producers. In a recent interview with Advertising Age, Steven Levitan—Modern Family’s executive producer—said that the show turns down more than 90% of its product placement offers. Levitan said that they constantly receive product placement opportunities. However, the show’s creative team is extremely selective. Only a select few brands have managed to score product placements in the renowned television series, including Toyota, Audi, and Target. Levitan says that the main criterion for the show’s product ...
Posted by:
Jon
on Jan 23, 2012 at 12:48:21 PM
Many Brands Bid for Product Placement on 'Modern Family,' but So Few Make ItUnwilling to Sell Soul of Show, Picky Producers Demand Relevance to Characters and StorylinesAdvertisers are working furiously to get their goods into the hands of the characters on ABC's "Modern Family." But only a select few will make it, as the producers are wary of turning the nation's best-loved TV family into a clan of shills.
 Illustration by Thomas Pardee
Can you find the 26 brands we put in this photo?"It is one of the shows where, across a lot of categories, you always hear people saying, 'How can I get involved?'" said Brent Poer, exec VP-managing director at Publicis Groupe's MediaVest. Although requests from 
Posted by:
Catherine
on Dec 27, 2011 at 05:30:22 PM
The "December to Remember" campaign from Lexus and other big holiday-themed auto-brand promotions are sooo 2011, even though they don't expire for awhile. Jeep and some other brands are more interested in looking forward to what promises to be an intriguing 2012 in the car business. For example, Jeep's promotional focus already has moved to winter weather where its four-wheel-drive technology can excel. It's offering yet another special version of a Jeep model, this time a 2012 Wrangler Arctic Edition, and a just-launched marketing effort to match, including social outreach via Facebook and prize trips to a handful of random online participants to attend the Winter X Games in Aspen, where they will compete with each other to dig through a pile of snow and find a "Jeep Yeti." That's only ... |
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