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Following Xbox, Nintendo Wii May Be Stepping Into Multiplatform Space
Posted by: Lauren on Feb 21, 2012 at 04:25:19 PM

Nintendo Courting Media Partners for New Wii

Published By Mike Shields
February 17, 2012


The Xbox 360 is proving to be such a popular media entertainment device that even Nintendo wants one of its own.

The Japanese gaming giant has begun preliminary conversations with several major media companies, exploring possible content distribution partnerships for the upcoming Wii U, the sequel to Nintendo’s smash hit gaming console.

According to multiple sources, Nintendo is eyeing the Xbox’s expansion beyond gaming and is looking to emulate its strategy for the Wii U. In recent years, consoles like the Xbox 360 and PlayStation 3 have become centerpieces of the digital living room, i.e., Internet-connected devices where people do every thing from play games,

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Universal signs 69 partners for DR. SEUSS' THE LORAX
Posted by: Jon on Feb 13, 2012 at 09:47:13 AM
Universal Unveils Lorax Partners
Publish date: Feb 10, 2012
Licensemag.com

Universal Partnerships & Licensing has unveiled its consumer products and promotional partners for the 3D-CG feature release of Dr. Seuss' The Lorax March 2. 

Universal has signed 69 partners globally. U.S. partners include the Environmental Protection Agency, Seventh Generation, Whole Foods Market, HP, Mazda, Comcast, DoubleTree by Hilton, Pottery Barn Kids, Stonyfield Farms and, returning for its second partnership with Universal and Illumination Entertainment, IHOP. 

International partners include Clean Up Australia, De Hortus Botanicus Amsterdam, Eko Plaza Netherlands, Greenpeace Philippines, Natural History Museum of Milan Italy, Woodland Trust U.K. and World Wildlife Fund of Italy

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Comcast & #WarnerBros. Pair Up for West Coast #HarryPotter Amusement Park
Posted by: The L.A. Office on Dec 1, 2011 at 09:23:00 AM

Harry Potter attraction coming to Universal Studios Hollywood


Hogwarts is coming to Hollywood.

Universal Studios is planning to build a replica of its successful Florida Harry Potter theme park in Los Angeles, said people familiar with the matter but not authorized to discuss it publicly.

A contract between Comcast Corp.-owned Universal and Warner Bros., which made the "Harry Potter" movies and controls licensing rights to author J.K. Rowling's books about the boy wizard, is being finalized and should be done within the next few weeks, the people said.

The new attraction is expected to open at Universal Studios Hollywood no earlier than 2015.

The Wizarding World of Harry Potter at Universal Orlando has drawn more than 7 million people and was a primary driver in a 36% boost in

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'Hop' Generates More Than $75 Million in Marketing Partnerships
Posted by: Jon on Apr 1, 2011 at 11:29:48 AM

'Hop' Generates More Than $75 Million in Marketing Partnerships

The Hollywood Reporter
by Gregg Kilday
Hop
Universal

Universal's exclusive deal with Walmart marks first time that the retailer has used a licensed property to brand a seasonal campaign.

To promote its new live action/CG-animated movie Hop, which opens Friday, Universal Pictures has assembled a total of 92 promotional partners and licensees worldwide including Walmart, Burger King, Comcast, Hallmark, the Hershey Company and Kodak.

To support the movie, about the Easter Bunny's rebellious teenage son, from Illumination Entertainment, the studio has lined up an international array of retailers, including Walmart in the U.S., Target in Australia, El Corte Ingles in Spain, hmv in the

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