Blanche Agency creates new Promotion

with Miranda Lambert and Vanity!  

The Vanity Promotion includes fashion and music prizes

plus a chance to meet superstar Miranda Lambert!

Fans and shoppers can enter to win a trip to see Miranda Lambert live in concert and meet the music star, plus a $500 Vanity gift card. The Vanity promotion, in association with Sony Music and developed by Blanche Agency, will run through May 18, 2010, with a combination of in-store, online and mobile fan outreach. There are 26 prize packages in all, including a Grand Prize trip, Miranda Lambert autographed CDs, Vanity Gift Cards and iPod Shuffles. During the promotion, Vanity will play Lambert’s critically acclaimed and award winning album “Revolution” in heavy rotation in stores, including White Liar, the 2010 ACM Video of the Year, and feature Miranda Lambert’s favorite “outfits” in stores and on eVanity.com. Both Lambert and the fashion retailer will be blasting out updates and information about the promotion to fans and customers via email, text and on social networking sites.

In addition to featuring Miranda Lambert’s music in stores nationwide, Vanity is promoting the star’s newest album and a chance to meet her with window and in-store signage, and bag stuffers.

In addition to providing affordable apparel and accessories to fashion-forward, female teens and young adults, Vanity is committed to offering exciting promotions and special experiences for their customers. Together with Blanche Agency, they’ve developed a promotion that matches the lifestyle of their fashion-driven, music-loving fans and delivered it directly to them, where they live and shop.

Promotion: evanity.com/