Universal Pictures partnered with Whole Foods for the film DR. SEUSS' THE LORAX with a "Kids For Our Planet" Essay Contest.

Parents and teachers who know kids or a group of kids were asked to tell their story about how they made a difference in the environment. Contestants first had to "like" the Whole Foods Market page on Facebook and then submit their essays. A winner was selected on February 14, 2012 and received a private screening of DR. SEUSS' THE LORAX for up to 200 people at a theater in the winner's hometown. Three first prize winners received an Eco-Friendly Garden Tote that contained stainless steel gardening tools and a copy of DR. SEUSS' THE LORAX book. The contest ran from January 25, 2012 to February 8, 2012.